Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- University students
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
The Brain week in Tlaxcala (Mexico) was from March 15th to 19th. Lectures of popular science on various topics on the brain were held for university students of Psychology, Social Work, Clinical Chemistry, Special Education, Psychotherapy, Gerontological Pedagogy and Master’s and Doctorate in Biological Sciences. All lectures were virtual. The titles were: 1. Brain synchrony between mother and child. 2. About neurons, the brain and memory. 3. A pharmacy in your brain. 4. The shields that protect the brain. 5. Brain and behavior. 6. Let’s talk about the brain and sexual diversity. 7. Cannabis in your brain. 8. Brain changes in older adults: challenges and opportunities. 9. From aches to pains: what happens in the brain? The speakers were from the same Universidad Autonoma de Tlaxcala and other institutions such as Benemerita Universidad Autonoma de Puebla y la Universidad Nacional Autonoma de Mexico.
Event Planning & Publicity
Publicity Methods Used:
- Calendar Listings (newspapers, radio, television)
- Social Media
Which of These Publicity Methods Was The Most Successful?
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Editable Flyer
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
Undergraduate students from other non-biological disciplines have been interested in the activities we organize each year. We have more and more requests for a particular topic of the brain. The non-university community, especially older adults, children with visual disabilities and some others have benefited from the Brain Fair, which this year we were unable to carry out due to the Sars-Cov2 pandemic.
Please share any suggestions or lessons learned that may help others plan future events:
The Fairs are very stimulating for the exhibitors as well as for the attending public, especially when it takes place outdoors in the main square of the City.
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