Universidad Autónoma de Tlaxcala

Organized by:
Universidad Autónoma de Tlaxcala

Participating Organizations:

Centro Tlaxcala de Biología de la Conducta, Univ. Autón. Tlaxcala.
Centro de Investigación en Reproducción Animal, Univ. Autón. Tlaxcala.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Other
  • Other: Demonstration of brain models and activity of 5 senses and the brain.

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • High school students (9-12)
  • Other
  • University students
  • Other: Postgraduate students (Master and Doctorate in Biological Sciences).

Approximate Number of People Reached:

775 plus others connected by FB.

Details of Major Brain Awareness Week Events/Activities:

Event 1: Demonstration to elementary school students. “Anatomical brain models and playful activities on smell, sight, taste, touch, hearing”. Event 2: Video to university students. “Evolution of the mind”. Event 3-15: Lectures of popular science to high school and university students. Some of the talks were repeated 2 or 3 times. “Aggressive brain: effect of rearing, learning or genes”, “From pain to pain. What happens in the brain?”, “How does the brain work in falling in love?”, “Neurobiology of affective ties”, “Exercise and your brain”, “My emotional brain”, “Carbohydrates and the brain”, “Brain factors of sexual orientation”, “My dog´s good sense of smell, and his brain” and the Closing conference to university students and general public. “Neural basis of genital pleasure and pain: a unifying hypothesis” by Dr. Barry Komisaruk, PhD. Distinguished professor, Rutgers University.
The objective was to share thee basic concepts about the brain´s function to scholars of different educational levels. The goal was achieved.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Email because the communication is more direct and fast.

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The activities of popular science this year allowed local people to get closer to the university, despite having been virtually.

Please share any suggestions or lessons learned that may help others plan future events:

Provide downloadable material in other languages, particularly in Spanish since many countries have Spanish as their mother tongue. Also, not all persons of the general public who attend the events speak English.

Event Photos

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Contact Information

Contact Name:

Rosa Angélica Lucio

Contact Phone:

+52 246 462 1557

Contact Email:


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