Universidad Centroamericana Jose Simeon Canas

Organized by:
Universidad Centroamericana Jose Simeon Canas

Participating Organizations:

IBRO/Dana Foundation BAW grant

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Other
  • Symposium
  • Other: Sticker competition

Target Audiences:

  • General Public
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

I organized four activities:

1. Virtual exhibition of posters designed by undergraduate students of the Biological Bases of Behavior course.

2. Symposium on COVID and Brain (March 31st), transmitted via YouTube. We had two guest speakers: Susana Peña, M.D. (neurologist from the National Rosales Hospital in San Salvador) and Mauricio Blanco-Molina, PhD (psychologist and gerontologist from the National University of Costa Rica).

3. Conference on Behavioral Medicine (Abril 1st) by Rebeca Castellanos, PhD (Clinical and Health Psychology from the Medical University of South Carolina, USA).

4. Sticker competition, among the University undergraduate students.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Emails and social media


What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Editable Flyer

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Due to the pandemic, BAW was not celebrated in 2020 and 2021 at UCA-El Salvador. Students participated in the events with great expectation. The activities organized opened students’ curiosity and interest on how to continue postgraduate studies in psychology, neuroscience, and gerontology. Greater involvement and participation were seen during that week, than the weeks before the semester.

Please share any suggestions or lessons learned that may help others plan future events:

Plan ahead, involve students, collaborate with colleagues.

Event Photos

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BAW UCA 2022 Sticker competition

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One of the posters presented at the virtual exhibition

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Virtual symposium on COVID and Brain

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Virtual conference on Behavioral Medicine

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Publicity used on social media and linked to BAW website

Contact Information

BAW Website:


Contact Name:

Esmeralda Valdivieso Mora

Contact Phone:


Contact Email:


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