Universidad de Guadalajara, Centro Universitario de Ciencias Exactas e Ingenierías

Organized by:
Universidad de Guadalajara, Centro Universitario de Ciencias Exactas e Ingenierías

Participating Organizations:

Chapter of the City of Mexico of the Society for Neuroscience, Fund of Economic Culture, Mc Graw-Hill Education, Aspelab.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Other
  • Workshop
  • Other: Poster Contest

Target Audiences:

  • General Public
  • High School students(9-12)
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The goal of brain week at the University Center of Exact Sciences and Engineering of the University of Guadalajara was to bring university students to the area of ​​neuroscience and engineering research and invite them to integrate. There were lectures in which the research in neurosciences was made known in our center and research centers and academics close to our environment. Two books were presented, from the Fund of Economic Culture, which are focused on the study of neurosciences such as epilepsy and neuropsychopharmacology, which are useful for university students to have a friendly approach to the world of scientific research in the area of ​​neurosciences . A science and technology dissemination poster contest was held, whose objective was to encourage students to propose their ideas about what can be achieved with neuroscience research and express their interests in this area. An electroencephalogram (EEG) workshop was carried out executing motor tasks to observe evoked potentials, aimed at undergraduate students in the biosignal laboratory of the University Center of Exact Sciences and Engineering. There was also a workshop called “functional neuroanatomy” aimed at high school students where the instructors were students of the last year of biomedical engineering, coordinated by Dr. Nancy Elizabeth Franco Rodriguez, Dr. José Trinidad Guillen Bonilla, Dr. Tania Anaid Gutierrez Garcia and Dr. Flor del Carmen Rodríguez Gomez.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media, facebook fan page and facebook page of the university. They are widely visited by students and general public.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner
  • BAW Twitter Cover Photo
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

One of the biggest benefits of the Brain Awareness Week was that the students who are future researchers have the opportunity to know what is being done in the area of neuroscience and join this effort. The public in general learned about the advances in neurosciences in television and radio media went to disseminate the results of the research of the speakers at the conferences, Dr. Irene Aguilar García in the area of brain cancer and Dr. Raul Moran Martinez in the area of neurosurgery.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Nancy Elizabeth Franco Rodríguez

Contact Phone:


Contact Email:


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