Universidad de Guadalajara, Centro Universitario de Ciencias Exactas e Ingenierías

Organized by:
Universidad de Guadalajara, Centro Universitario de Ciencias Exactas e Ingenierías

Participating Organizations:

Chapter of the City of Mexico of the Society for Neuroscience, Society for Neuroscience, The Dana Foundation, Mexican Society of Physiological Sciences, Fund of Economic Culture, Mc Graw-Hill Education, Association of Biomedical Engineers of the State of Jalisco AC), Delta Politec, AccesoLab.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Other
  • Workshop
  • Other: Contest and Playful learning activity

Target Audiences:

  • General Public
  • High School students(9-12)
  • Professionals
  • University students

Approximate Number of People Reached:

1137 people attended the conferences, 70 people in the courses, 85 people in the BCI exhibition, 300 people in the exhibitions and poster contest, neuroscience models and projects and 63 people in the neuroscience rally being a total of 1655 people reached. In social networks there was a reach of 12,091 people.

Details of Major Brain Awareness Week Events/Activities:

The goal of doing The Brain Awareness Week at the University Center of Exact Sciences and Engineering of the University of Guadalajara was to bring university students to the area of ​​research in neuroscience and engineering and invite them to integrate. This year the theme was “Brain biochemistry”. Lectures were organized in three themes: clinical neurosciences, basic neurosciences and neurosciences with applications in engineering. There was a very active participation on the part of the students, professors and coordinators of the institutions. Based on the events carried out, it can be indicated that there is a high availability of higher and upper secondary institutions for their students to learn and participate during the event.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Fact Sheets
  • Brain Briefs Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our institution benefited from this event, which is reflected in the collaborative links that were created from the activities and lectures presented both among researchers and students.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Nancy Elizabeth Franco Rodríguez

Contact Phone:


Contact Email:


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