Universidad de Guadalajara, Centro Universitario de Ciencias Exactas e Ingenierías

Organized by:
Universidad de Guadalajara, Centro Universitario de Ciencias Exactas e Ingenierías

Participating Organizations:

Fund of Economic Culture Pearson Edication Mc Graw-Hill

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing

Target Audiences:

  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The goal of brain week in the University Center of Exact Sciences and Engineering of the University of Guadalajara was to bring university students to the area of ​​neuroscience and engineering research and invite them to integrate. Conferences were held in which the research in neurosciences in our center and research centers and academic centers near our environment were announced. Two books were presented, from the Fondo de Cultura Económica, which are focused on the study of neurosciences and artificial intelligence, which are useful for university students to have a friendly approach to the world of scientific research in the area of ​​neurosciences. A science and technology poster contest was held to encourage students to come up with ideas about what can be achieved through neuroscience and engineering research and express their interests in this area.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media, most students are very attentive in this medium.


What downloadable materials from the Foundation did you use for your events?

  • Brain Briefs Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We unveiled neuroscience and engineering research at our center that was unknown by the general public and the same means of neuroscience research. In addition, the students show great interest in research in neurosciences from their field of study of engineering and technological development. It was able to capture the attention of the media through the newspaper, radio and television. Also the commitment of the institution to support the realization of this event for the years to come.

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Event Photos

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Contact Information

BAW Website:


Contact Name:

Nancy Elizabeth Franco Rodríguez

Contact Phone:


Contact Email:


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