Universidad de Guadalajara, Centro Universitario de Tonalá

Organized by:
Universidad de Guadalajara, Centro Universitario de Tonalá

Participating Organizations:

University of Guadalajara University Center of Tonala American Association for the Advancement of Science Society for Neurocience- Mexico UNIPARTS laboratories RG Laboratories

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Other
  • Radio Show
  • Other: Conversations in public square

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The University of Guadalajara in collaboration with different agencies inside and outside our country joined the University Center of Tonalá, to be integrated for the first time in this important event of Brain Week 2019. Different activities are carried out and are listed as follows: Several researchers Neuroscience-related ​​, gave lectures of interest for both undergraduate and graduate students, as well as for the whole society since they addressed issues of social importance related to the function and pathologies of the nervous system, in a language of easy understanding The exhibition of scientific dissemination posters focused on neurosciences by undergraduate and postgraduate students, with a wide participation of different disciplines, addressed diverse topics that could be understood by the university community in general. The importance of the brain and its relationship with its environment, both beneficial and harmful, raising awareness about some issues related to the proper functioning of the brain, was addressed by students of public health to society in general, in the civic plaza of Cihualpilli, Tonala.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social networks because today people are more connected and in contact through these media, which allowed a greater dissemination and were more attentive to organized events


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • Staying Sharp Bookmark
  • BAW Stickers
  • BAW Pencils

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research Fact Sheets
  • BAW Certificate of Participation
  • Puzzles: Grades 9-12
  • Puzzles: BAW Favorites

What other downloadable materials would you like the Foundation to provide?

  • New Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

It was a very enriching experience since the citizens were very participative and interested, they made many questions and they took additional materials to read at home.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Rolando Castañeda Arellano

Contact Phone:

+52 (33) 20 00 23 00

Contact Email:


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