Universidad de Guadalajara (CUCBA)

Organized by:
Universidad de Guadalajara (CUCBA)

Participating Organizations:

a) Rectory of the “Centro Universitario de Ciencias Biológicas y Agropecuarias (CUCBA)”, University of Guadalajara.b) Head of Department of Cell and Molecular Biology, CUCBA.c) Director of the Division of Biological Sciences and Environmental, CUCBA.d) City of Guadalajarae) Urban Electric Train System (SITEUR)f) Library “José Luis Martínez”, Economic Culture Fund (FCE)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Radio Show
  • School Program
  • Other: Brain Fairs

Target Audiences:

  • General Public
  • High School students(9-12)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Brain Fair: two brain fairs were held, whose goal was that people learn something about the nervous system, through manual workshops and a brain/skulls collection. Visitors had the opportunity to ask to researchers and received important information regarding of nervous system. We consider this activity as highly successful and rewarding for both people and instructors Public lectures: were researchers talked about neurological diseases, reviewing the brain structure or function, with socio-cultural, philosophic or psychological tinges. This activity created opportunities for the public to express their concerns and opinions about the topics presented. The goal was achieved. Conference sessions: Sessions of 3-4 talks were performed in some schools, accompanied to posters and brains itinerant exhibition. The goal was that students learn aspects of the brain related with addictions, alcoholism, medullar lesion, stroke and stress, as well as, with brain structure, neural development, brain dimorphism, sleep, learn and memory. Poster exhibition: Poster made by graduate and undergraduate students involved with neuroscience, explaining various aspects of brain structure and functions with visual attractive support and using very simple language were exhibited during March at the “San Juan de Dios” station of urban transport system, in order that people could quickly learn something new about the brain. The three best postres were awarded, and the goal was achieve.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Radio advertising and social networks were very helpful, because we were allowed to reach a lot of people, and did not represent a significant expenditure of money for the organizing committee.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

Other Dana Foundation Materials Distributed:

  • None

What downloadable materials from the Foundation did you use for your events?

  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Puzzles/Games
  • New Coloring Sheets

Other Downloadable Materials:

  • In 2015
  • Dana Alliance not provide material (printed publications) to Brain Awareness Week in Jalisco

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The community benefits by having a space where the people may learn about the scientific progress over the understanding how the brain works, its pathologies and anomalies. The institution benefits because it establishes a bridge of communication with the community. One immediate result is that the community knows the local researchers work, and this improves the socialization of science and contributes to raising the cultural level of our community

Please share any suggestions or lessons learned that may help others plan future events:

The achievement of economic resources is always difficult, particularly because many people do not consider the dissemination of science as an important activity. We must manage support well in advance and insist much to get them.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

It is posible to generate new ideas from what is reported on BAW facebook.

Quotable comments which capture successful aspects of your event(s):

The brain fairs are a successful activity that allows direct interaction with the general people. As an interesant result of talks session, many students are motivated to direct their professional formation to biological or medical areas, as neuroscience. Those who visited brain fairs had the opportunity to touch a human brain. The staff of Brain Awareness Week Jalisco (undergraduate and graduate students ) deserve special mention. Thank you very much for your enthusiastic work!

Event Photos

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Contact Information

BAW Website:


Contact Name:

Contact Details

Contact Phone:

(52-33) 3777-1171

Contact Email:


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