Brain Awareness Week

Partner

Reports

Universidad de Quintana Roo

Organized by:
Universidad de Quintana Roo

Participating Organizations:
Academia Mexicana de NeurologíaHospital Infantil de México Federico Gómez

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

13

Year:

2015

Type of Events Held:

  • Conference/Forum
  • Workshop

Target Audiences:

  • General Public
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

1022

Details of Major Brain Awareness Week Events/Activities:

BAW activities included 4 conferences at University campus for university students and general public (356 attendants), 3 conferences at high school institutions (96 attendants), 1 course on early detection of neurodevelopental delays for psychology, medicine and nursery students (236 attendants in two days), 1 course on urgencies in clinical neurology for physicians and medicine students (235 attendants in two days) and three workshops on prevention and early detection of stroke for the elderly and caregivers (99 attendants). BAW activities succeeded in reaching different target audiencies, thus promoting awareness of the importance of brain in different populations.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media (in particular Whatsapp and Facebook) allowed information about BAW activities to reach a larger population. A special TV program from the university helped in promoting BWA activities through this media.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Subjects addressed this year included early detection of neurodevelopmental problems and stroke risk. Allowing this information to reach different sectors of population promotes a greater attention from both caregivers and patients to these issues

Please share any suggestions or lessons learned that may help others plan future events:

Social media allow information about BAW events to reach a very large and diverse population. Particularly Whatsapp groups helped to reach populations outside the immediate academic circle

Did/do you like our Facebook page?

No

Quotable comments which capture successful aspects of your event(s):

Contacting target populations to address some BAW activities directly to them has very good results. In our case we contacted institutions dedicated to provide health care and workshops for the elderly and programmed special courses with them about early detection and risk factors for stroke.

Event Photos

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Contact Information

Contact Name:

Luis Nuñez-Jaramillo

Contact Phone:

011 52 (983) 8350300

Contact Email:

lnunez@uqroo.edu.mx

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