Universidad de Sonora

Organized by:
Universidad de Sonora

Participating Organizations:

Sponsoring companies included Papelerías Dany, Petterson y Petterson, Galo Group, and Sinergia Sonora. The Burbuja Children´s Museum and CIAD helped with the organization and publicity of the event.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Other
  • Other: Fair with 14 exhibits

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

This year, University of Sonora Psychology and Social Sciences students and professors joined the worldwide Brain Awareness effort. On Saturday March 18th we held a fair with 14 different stations in 4 different categories. The categories were Neuroanatomy, The senses, Brain and Health and Cognition and Behaviors. Some activities included bovine brain cutting, brain hat coloring, neurons construction with pipe cleaners, jello brains, testing cranial nerves, visual illusions, somatosensory stimulation, effect of music and art on the brain, brainwave competitions, brain and personality. The event was entirely run by graduate and undergraduate students in neuroscience with the aid of 3 young professors.

Event Planning & Publicity

Publicity Methods Used:

  • Press Release/Media Advisory
  • Social Media
  • Other

Other Publicity Methods:

Word of mouth.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research

What other downloadable materials would you like the Foundation to provide?

  • Other

Other Downloadable Materials:

  • More material in Spanish

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW helped bring awareness of both academic and clinical programs in our University. It also opened the door for further outreach events.

Event Photos

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Contact Information

Contact Name:

Nadia Corral Frias

Contact Phone:

+521 6624291389

Contact Email:


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