Universidad Michoacana de San Nicolás de Hidalgo

Organized by:
Universidad Michoacana de San Nicolás de Hidalgo

Participating Organizations:

CA-122 UMSNH Cuerpo Académico 122 Nutrición y DesarrolloRevista de Divulgación “Milenaria, Ciencia y Arte” UMSNH.Laboratorios de “Farmacodependencia”, “Farmacología”, “Neurobiología” y “Analgesia y Mecanismos del Dolor” (UMSNH).

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

7

Year:

2021

Type of Events Held:

  • Social Media Campaign

Target Audiences:

  • General Public

Approximate Number of People Reached:

Almost 4000 persons

Details of Major Brain Awareness Week Events/Activities:

We presented seven video clips made by students of our labs about topics of brain and daily life in the FB page of Milenaria, Ciencia y Arte:1. Neuromagic, realized by Yeslie Rodriguez: 893 views. 2. Brain and exercise, realized by Lizbeth Villalón: 476 views. 3. Love and brain, realized by Rodrigo Buenrostro: 631 views. 4. Brain and music, realized by Annel Ceja: 642 views. 5. Brain and Mental Illnes, realized by Feymi Gutiérrez and Ernesto Ochoa: 579 views. 6. Brain and sleep, realized by Neftalí Guzmán: 475 views. 7. Cerebelum, realized by Maximino Flores and Jasmín Gómez: 152 views. Total views: 3848 at the end of the BAW week. Clips are still available in the FB page.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media

Resources

What other downloadable materials would you like the Foundation to provide?

  • Other

Other Downloadable Materials:

  • none

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We have a lot of likes and comments on the facebook page, the number of followers increased by 200.

Please share any suggestions or lessons learned that may help others plan future events:

This brief information results are very attractive to the young people.

Did/do you like our Facebook page?

Yes

Was the information provided on Facebook useful?

We will consider the inclusion of webinars in future.

Event Photos

event single

Flyer of invitation to the BAW at Universidad Michoacana.

event single

Program of the event.

event single

Flyer of aknowlegment in the fb page of Milenaria, Ciencia y Arte.

event single

Certificate of attendance to students who realized the clips.

Contact Information

BAW Website:

https://www.facebook.com/milenariaumich.mx/videos

Contact Name:

Luis Fernando Ortega Varela

Contact Phone:

+52 4431455910

Contact Email:

lfortega@umich.mx

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