Universidad Michoacana de San Nicolás de Hidalgo

Organized by:
Universidad Michoacana de San Nicolás de Hidalgo

Participating Organizations:

CA-122 UMSNH Cuerpo Académico 122 Nutrición y DesarrolloRevista de Divulgación “Milenaria, Ciencia y Arte” UMSNH.Laboratorios de “Farmacodependencia”, “Farmacología”, “Neurobiología” y “Analgesia y Mecanismos del Dolor” (UMSNH).

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Social Media Campaign

Target Audiences:

  • General Public

Approximate Number of People Reached:

Almost 4000 persons

Details of Major Brain Awareness Week Events/Activities:

We presented seven video clips made by students of our labs about topics of brain and daily life in the FB page of Milenaria, Ciencia y Arte:1. Neuromagic, realized by Yeslie Rodriguez: 893 views. 2. Brain and exercise, realized by Lizbeth Villalón: 476 views. 3. Love and brain, realized by Rodrigo Buenrostro: 631 views. 4. Brain and music, realized by Annel Ceja: 642 views. 5. Brain and Mental Illnes, realized by Feymi Gutiérrez and Ernesto Ochoa: 579 views. 6. Brain and sleep, realized by Neftalí Guzmán: 475 views. 7. Cerebelum, realized by Maximino Flores and Jasmín Gómez: 152 views. Total views: 3848 at the end of the BAW week. Clips are still available in the FB page.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media


What other downloadable materials would you like the Foundation to provide?

  • Other

Other Downloadable Materials:

  • none

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We have a lot of likes and comments on the facebook page, the number of followers increased by 200.

Please share any suggestions or lessons learned that may help others plan future events:

This brief information results are very attractive to the young people.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

We will consider the inclusion of webinars in future.

Event Photos

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Flyer of invitation to the BAW at Universidad Michoacana.

event single

Program of the event.

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Flyer of aknowlegment in the fb page of Milenaria, Ciencia y Arte.

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Certificate of attendance to students who realized the clips.

Contact Information

BAW Website:


Contact Name:

Luis Fernando Ortega Varela

Contact Phone:

+52 4431455910

Contact Email:


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