Universidad Michoacana de San Nicolás de Hidalgo

Organized by:
Universidad Michoacana de San Nicolás de Hidalgo

Participating Organizations:

Luis Fernando Ortega Varela (Facultad de Salud Pública).Marcia Yvette Gauthereau Torres(Facultad de Ciencias Médicas y Biológicas “Dr. Ignacio Chávez”).Daniel Godínez Hernández (Instituto de Investigaciones Quìmico-Biológicas).Rosalío Mercado Camargo (Facultad de Químico Farmacobiología).

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

one event presented in two different High Schools



Type of Events Held:

  • School Program
  • Workshop

Target Audiences:

  • General Public
  • High School students(9-12)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The activities included: 1. 9 posters of public topics of neuroscience, explicated by theundergraduated students of the 4 labs 2. An electronic device representing cortex areas and its structure-function relationship. These activity was interactive and had a lot of attention from the high school students. 3.Assembling Brain hats, with a model from the Dana Resources. 4. Puzzles of Word scramble, a transduction from Dana Resources. 5. Exhibition of brain models made by the undergraduate students 6. Brain Twister, the classic game adapted to a graphic of cerebral cortex components, was very funny for the students. All activities were performed by 17 students of our different labs. They took a very creative and enthusiastic participation. Some teachers, and people from general public (included kids), also took participation. In general the opinion was satisfactory and students said they like “this way of learning” and some show interest in look for a science-related carrier.

Event Planning & Publicity

Publicity Methods Used:

  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media, fundamentally Facebook. Teachers help us to publish on their walls.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Other

Other Dana Foundation Materials Distributed:

  • hat brains

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: BAW Favorites

What other downloadable materials would you like the Foundation to provide?

  • New Puzzles/Games
  • Other

Other Downloadable Materials:

  • brain hat

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The students of four different labs worked as a team making informative posters and explaining to the young students broad neuroscience topics. High School students (also teachers and general public) have an enthusiastic participation, some kids said that they will consider neuroscience as a professional career in the future.

Please share any suggestions or lessons learned that may help others plan future events:

We contacted the administrative area of the schools a few weeks before the presentation of the workshop. Previous contact could generate more participation of the students.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Luis Fernando Ortega-Varela

Contact Phone:


Contact Email:


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