Universidad Nacional Federico Villlarreal

Organized by:
Universidad Nacional Federico Villlarreal

Participating Organizations:

1) Facultad de Biología de la UNMSM 2) Neuropedia club (Group of divulgation)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/ Briefing
  • School Program

Target Audiences:

  • High School students(9-12)
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

With the study group, dissertations on Neuroscience topics were carried out, such as: What is Neuroscience, The brain: structural and functional organization, How neurons communicate, Neurobiology of learning and short topics. For the first event the chosen venue was a High school and the target audience were separated into 2 categories: students and teachers. We decided to have achieved what was expected since it is the first time that it is directed to the community and there was an interest on the part of the students and teachers. This other event was aimed at a somewhat more academic audience of higher institutions and / or university. The objective was to broaden the scope of the Neuroscience study, provide basic information on the structural organization of the brain and its relationship with learning and memory; and provide the main techniques and study models used in neuroscience research. Finally, topics such as migraine research and myths in Neuroscience were treated. We are satisfied with the concurrence of students and / or professionals, they were a very dynamic and participative activity. For both of these events, chocolates were given as a brain (we call it chocobrain) to stimulate participation in the questions we asked.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

We believe that the divulgation through the website of the faculty of Biology of the UNMSM and the publication in its mural due to the greater scope it has in the public in general. You can also consider the page NEUROPEDIA CLUB, although we expect it to be higher in the future as there are more followers.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Staying Sharp Bookmark
  • BAW Stickers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain
  • Brain-shaped Erasers
  • BAW Pencils
  • Q&A: Answering Your Questions About The Brain

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • BAW Certificate of Participation
  • Puzzles: BAW Favorites
  • Puzzles: Grades K-2
  • Puzzles: Grades 3-5
  • Puzzles: Grades 6-8
  • Puzzles: Grades 9-12
  • Brain Briefs Fact Sheets
  • Kids Fact Sheets Grades 3-5
  • Kids Fact Sheets Grades 6-8
  • Kids Fact Sheets Grades 9-12
  • Lesson Plans Grades K-5
  • The Five Senses Coloring Sheets
  • Q&A: Answering Your Questions About Brain Research Fact Sheets
  • Puzzles: Successful Aging & Your Brain
  • Lesson Plans Grades 6-8

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets
  • Other
  • New Fact Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

In short, we believe it has been positive. In the case of the school, we have seen a lot of enthusiasm on the part of students and teachers of wanting to know more about this discipline, what it is about and what it is studying, because in our environment is still incipient the basic research in the area. In the case of the second event addressed to the higher education community, we believe that the benefit is that more students can learn about the discipline, be updated on the study methods, and therefore in the near future they can choose to start their activities in this field.

Please share any suggestions or lessons learned that may help others plan future events:

Well, perhaps to encourage participation in a session of ping-pong questions, you can offer some gifts / sweets with forms related to the event. We worked with the students at the time both to raise and answer questions.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Yes, it keeps updated information. Maybe you can include more short videos about.

Event Photos

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Contact Information

BAW Website:


Contact Name:

César Zaa

Contact Phone:

00 51 926979433

Contact Email:


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