Universidad Sergio Arboleda

Organized by:
Universidad Sergio Arboleda

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Symposium

Target Audiences:

  • General Public
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

On Wednesday was hosted by our university a meeting of students of any program related to the study of the brain, as biomedical engineer and psychology. The purpose was to meet each other and establish collaborations and also, learn about different ways of study the brain. At the afternoon we organize an exhibition with games made by the psychology students. On Thursday we had two lectures of sleep characterization and some examples that can be seen in movies and the other one was about artificial intelligence.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Website

Which of These Publicity Methods Was The Most Successful?

Website, we publish every event on facebook, so anyone in Bogota could come.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

In our University, Psychology program is 3 years old, the BAW let students from different programs know about the program and what are our studies about. Also, the games were a great opportunity to teaching people about the parts of the brain, the parts of the neurons and some things about the bad consequences of stress. Also, the psychology student learned about the importance to talk with other about the brain.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

The information was really helpful. Well, Our commitie of BAW in Colombia do not like the actual logo of the BAW, maybe a good idea to make a contest to change it.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Laura Andrea Leon

Contact Phone:

57 (1) 325 7500 x2594

Contact Email:


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