Brain Awareness Week

Partner

Reports

Universidad Veracruzana

Organized by:
Universidad Veracruzana

Participating Organizations:
Neuroethology Institute U.VBiomedical Sciences Institute U.v

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

five

Year:

2015

Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • School Program
  • Symposium

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals
  • University students

Approximate Number of People Reached:

1500

Details of Major Brain Awareness Week Events/Activities:

School Visits: Visits to elementary schools consisted in show them the brain with simple activitis as drawing while midle schools received brief talks about brain and nutrition related to biological rythms. High schools students were visited to talk about sex appeal and hormones, about stress, emotions and depression and about chemical communication and olfatory sense. Movie proyections: movies related to neursocience were proyected in the faculty of psychology tu undergraduated students with a brief talk aboud the science behind the movie in charge of expertes in different areas. Scientific cafe was and event realized in the nights were several neuroscientist were intited to give a conference inside a comfortable cofee shop open to generalpublic. At weekend we had a serie of conferences about memory, Cajal life, time perception, menopauseand hormonal changes, special education open to general public in the "Agora de Xalapa" We achieved to main goals: firts to divulgate to all educational levels main concepts about brain and neuroscience in a simple, funny and accesible way, and second, showing the public what Universidad Veracruzana is doing about neuroscientific research.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Advertisements in facebook were the most succesfull way to share information, it reached a lot of people in a brief period of time.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Buttons

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We believe people felt more comptable with neuroscientific research and almost all expressed to be glad to have the oportunity to asist to these kind of events.

Please share any suggestions or lessons learned that may help others plan future events:

coffee shop events were really popular, people felt more comfortable to make questions and interacted better, but we substimated the size of public, there must be implemented someway to measure attendance.

Did/do you like our Facebook page?

No

Was the information provided on Facebook useful?

the activities for elementary school students

Quotable comments which capture successful aspects of your event(s):

in general all comments said that events were very interesting and understandable to all public

Contact Information

BAW Website:

https://www.facebook.com/semanadelcerebroxalapa?fref=ts

Contact Name:

Jonathan Cueto Escobedo

Contact Phone:

442281122955

Contact Email:

jocueto82@yahoo.com

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