Brain Awareness Week

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Reports

Universidade Católica do Salvador

Organized by:
Universidade Católica do Salvador

Participating Organizations:
Realization:Federal University of Bahia (UFBA)University Hospital Prof. Edgard Santos (HUPES)Catholic University of Salvador (UCSAL)University of Bahia (UNEB)University of Salvador (UNIFACS)Bahia School of Medicine and Public HealthMetropolitan Union for Education and Culture (UNIME)University Jorge Amado (Unijorge)Social College of Bahia (FSBA)Benefactor:MicromarBahia ShoppingSupport:Brazilian company of Hospital Services (Ebserh)Health Department of Bahia (CEPRED

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

39

Year:

2015

Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Open House
  • Other
  • Press Briefing
  • Radio Show
  • School Program
  • Symposium
  • TV Show
  • Other: concert
  • Other: cinema session

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Professionals
  • University students

Approximate Number of People Reached:

4000

Details of Major Brain Awareness Week Events/Activities:

In the program: 13 coferences; 02 exhibition of research projects; 01 Symposium; 03 cinemas sessions; 01 teleconference; workshops in 15 schools; 03 Radios and TV Show; 01 concert. Scientific exhibition held in shopping malls and universities, aimed to contact the general public with the human brain technical and scientific advances and curiosities. The exhibition gathered results of several universities research projects. Civil society organizations and health professionals also conducted health promotion campaigns. The public could know neuroimaging, neuromodulation or even neurosurgery equipment. The participants could experience interactive experiments and digital games used for rehabilitation of patients (eg. eyetracker to alternative communication). Neuropsychological stimulation to affective and cognitive functions was showed in a play area. Conferences and seminars such as "Dynamics of neural networks: how pain changes brain function" or "Neurogenetics", sought to disseminate knowledge and research findings in neuroscience. The sessions cinemas with scientific debate attracted a large number of people. The workshops in schools, such as "Neuroscience and education" "AVC: myths and realities" had different goals for children and adolescents or teachers and coordinators. Geared for parents and children, the "Art and Brain: the power of music" concert, conducted by neuroscientists and musicians, aimed to make a dialogue on music and brain development in early childhood.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The organization stems from a collective effort no doubt generated by BAW's initiative. The benefits are evident and had among its outcomes: debate and the dissemination of knowledge and concepts in neuroscience; health promotion actions; the production of interdisciplinary dialogues between neuroscience and other fields of knowledge such as: education and arts; provide a favorable space to scientific debate and its dialogues with community life, stimulating interest in science.

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Event Photos

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Contact Information

BAW Website:

http://www.semanadocerebrobahia.org/

Contact Name:

Contact Details

Contact Phone:

(55-71) 88342438

Contact Email:

nandrade@usp.br

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