Universidade CEUMA

Organized by:
Universidade CEUMA

Participating Organizations:

Universidade do CEUMA Universidade Federal do Maranhão Escola estadual Centro Integrado do Rio Anil

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • School Program
  • Symposium
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Sensory exhibition “Closed eyes”. Exposure of objects with different shapes, textures, sizes, taste tastes and different temperatures to be visited with the sold eyes that stimulate the tactile aspect, tastes, olfactory nervous system. The visit was was made in a directed way and could be performed even by people with special needs. There were 521 visitors. Educational event held by university students in elementary school. These were workshops with theoretical expositions and practical practices on the functioning of the nervous system, preliminary assessment forms and stimulate an imagination, creativity and scientific observation of elementary school students. It reached 364 students. Braille Office. It concerns training for writing and reading braille signs, which is the code used in writing by blind or low vision people. It was trained 14 students. Neuroscience Symposium composed of 6 lecturers. Cycle of lectures aimed at the academic public with discussion of relevant topics in neurosciences and carried out by researchers with experience in the field. There were 293 studants y professors. Film and discussion show. Movie presentation with central theme related Film and discussion show. Presentation of film with central theme related to a note of conscience and sequentially a discussion of the topic assisted with a professional. This activity was open to the general public and had 192 participants.

Event Planning & Publicity

Publicity Methods Used:

  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media, because accessed more people and before the other publicity.


Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Baw have stimulated the occurrence of event as part of a big discussion in the world. The immediate impact of the event was the significant local discussion about the brain.

Please share any suggestions or lessons learned that may help others plan future events:

The common people (out of academic world) have interesting in the science, but they need be accessed of ludic way…

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Eliza Lacerda

Contact Phone:


Contact Email:


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