Event(s) Summary
Number of Events Organized During Brain Awareness Week:
10
Year:
2022
Type of Events Held:
- Conference/Forum
- Exhibit
- Lecture/Briefing
- Online/Virtual
- Other
- School Program
- Social Media Campaign
- TV Show
- Other: Poker Twitch Cam
Target Audiences:
- General Public
- High school students (9-12)
- Patients & Caregivers
- Professionals
- University students
Approximate Number of People Reached:
100.000 people
Details of Major Brain Awareness Week Events/Activities:
648 / 5.000
Resultados de tradução
1- Show classes were presented: Magic and illusion were part of the didactic methods to stimulate student learning, applied by the Biology guest professor. While entertaining and sharpening creativity, such tools show how our brain can be deceived and conditioned to error based on the automatic interpretations we create about the world. The presentation was made to approximately 150 students from 9th grade to high school, with three different moments during the morning. (teachers Giovani Lucas Miranda & Thiago Luis Zeni, Coordinator Varseli Corrêa Farias and Luciana Kadlubitski) – Paranaguá/ Paraná.
6- Actions in Social Media (Channel Minuto da Biologia – 11k subscribers, Organic Photos and Videos, in addition to the participants’ private Facebook and Instagram social networks), Publicity on the website and social networks of Colégio Diocesano Leão XIII de Paranaguá, coverage by local television (TVCI – report reproduced on 03/18/2022, lasting approximately 5 minutes), Interview/News in Folha do Litoral (Impact newspaper in Litoral Paranaense. Access link: https://folhadolitoral.com.br/ editorials/education/invited-by-usp-colegio-diocesano-leo-xiii-participado-da-semana-nacional-do-brain/).
7- A professional dissemination video was produced that will be played throughout the year through social networks and multiplatform communication applications, in addition to coverage photos of an intervention carried out during the National Brain Week.
Recording team: OFF – Organic Photos and Films – Pericles and Charlotte Mello.
Event Planning & Publicity
Publicity Methods Used:
- Advertisements
- Calendar Listings (newspapers, radio, television)
- Emails
- Posters/Flyers
- Social Media
Which of These Publicity Methods Was The Most Successful?
Resources
What downloadable materials from the Foundation did you use for your events?
- Puzzles: Grades 9-12
- Puzzles: BAW Favorites
- Brain Break Activities Grades K-12
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
