Universidade de São Paulo – USP (FMRP) Medicine School of Ribeirão Preto

Organized by:
Universidade de São Paulo - USP (FMRP) Medicine School of Ribeirão Preto

Participating Organizations:

Gabriel Hunzicker Skiba – FMRP-USP
Giovani Lucas Miranda – Leão XIII
Thiago Luis Zeni – SEB Dom Bosco
Varseli Corrêa Farias – Leão XIII
Luciana Kadlubitski – Leão XIII
Carolina de Moraes Pigosso – UBS
Marcos Antônio de Souza Crozetta – iYES
Daniel Almeida – Midas Poker
to be continued … (9 more)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/Briefing
  • Online/Virtual
  • Other
  • School Program
  • Social Media Campaign
  • TV Show
  • Other: Poker Twitch Cam

Target Audiences:

  • General Public
  • High school students (9-12)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

100.000 people

Details of Major Brain Awareness Week Events/Activities:

648 / 5.000
Resultados de tradução
1- Show classes were presented: Magic and illusion were part of the didactic methods to stimulate student learning, applied by the Biology guest professor. While entertaining and sharpening creativity, such tools show how our brain can be deceived and conditioned to error based on the automatic interpretations we create about the world. The presentation was made to approximately 150 students from 9th grade to high school, with three different moments during the morning. (teachers Giovani Lucas Miranda & Thiago Luis Zeni, Coordinator Varseli Corrêa Farias and Luciana Kadlubitski) – Paranaguá/ Paraná.

6- Actions in Social Media (Channel Minuto da Biologia – 11k subscribers, Organic Photos and Videos, in addition to the participants’ private Facebook and Instagram social networks), Publicity on the website and social networks of Colégio Diocesano Leão XIII de Paranaguá, coverage by local television (TVCI – report reproduced on 03/18/2022, lasting approximately 5 minutes), Interview/News in Folha do Litoral (Impact newspaper in Litoral Paranaense. Access link: https://folhadolitoral.com.br/ editorials/education/invited-by-usp-colegio-diocesano-leo-xiii-participado-da-semana-nacional-do-brain/).

7- A professional dissemination video was produced that will be played throughout the year through social networks and multiplatform communication applications, in addition to coverage photos of an intervention carried out during the National Brain Week.
Recording team: OFF – Organic Photos and Films – Pericles and Charlotte Mello.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media & Flyers * Emails because of the ease and wide dissemination


What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Grades 9-12
  • Puzzles: BAW Favorites
  • Brain Break Activities Grades K-12

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Event Photos

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Contact Information

Contact Name:

Gabriel Hunzicker Skiba

Contact Phone:

+55 41 99623-5337

Contact Email:


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