Universidade Federal de Minas Gerais

Organized by:
Universidade Federal de Minas Gerais

Participating Organizations:

Federal University of Minas Gerais (UFMG) Nucleo de Neurociencias (NNC) Neuroscience Graduation Program Laboratory of Neuropsychopharmacology Laboratory of Neuropharmacology University of Health and Human Ecology (FASEH)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Other
  • Radio Show
  • TV Show
  • Workshop
  • Other: Roundtable

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

All the events were very successful this year. We organized two workshops for professionals and university students: (1) Neuroscience and Education, (2) Neuroscience and Engineering. Both subscriptions were full in less than one day. We also organized an interactive exhibit for children and families. The exhibit were organized in the following sections: 1) Brain Morphology – Exhibition of real brains and models of different animals – human, owl, bee, fish, etc. 2) Sensory system – Presentation of models of how the sensory systems work. Games with sensorial illusions to exemplify how to it works and how to manipulate it. 3) Neuromyths – Game with questions about the brain, asking if the sentence is true or false. 4) Electricity in the brain – Demonstration of how electrical stimulation can move the subject arm and the cockroach leg. We also organized a special “Neurotalk”, which is a monthly event. In this Neurotalk, we did a round-table regarding Mental Health. In addition, we organized a special “Neuroscience, Cinema and Popcorn”, which is also a monthly event. We exhibit the movie “Her” with comments of a neuroscientist and discussion with the public. We gave interviews about the brain for the University radio and four different channel stations.

Event Planning & Publicity

Publicity Methods Used:

  • Posters/Flyers
  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media and press release. Almost 3,500 people follow our facepages of Nucleo de Neurociencias (our lab), Semana do Cerebro (BAW) and our projecs "Neurotalk" and "Neuroscience, Cinema and Popcorn". But our interviews for TV and radio had a big impact on the advertising.


What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We distributed forms to be filled by the participants and the feedback was amazing. Most of the people rated the events as Excellent. Teachers of the students who went to the events gave a really good feedback too, showing reports from the students.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Grace Moraes

Contact Phone:

+55 31 34092939

Contact Email:


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