Universidade Federal de Santa Catarina

Organized by:
Universidade Federal de Santa Catarina

Participating Organizations:

Eloisa PavesiThereza Monteiro de LimaAna Cristina Guerra de SouzaClaudine de Piere

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

One event during 5 days



Type of Events Held:

  • Exhibit

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We propose to propagate the basic knowledge of Neuroscience to general public in a local mall during the week, given to the success of our exhibition last year, reaching over thousand members of the community. Our BAW 2015 theme was “Do you know what goes on in your head?” which represent our general aim of getting people of all ages to understand how brain works in different situation, as well increase the curiosity about the perception and the senses. This year, besides the improvement of existing modules, we also included new activities, such as multigenerational games and a space to explore differences in synaptic transmission in the elderly. Volunteer students, as well postdocs of the Pharmacology Department at UFSC orientated the visitors about the brain function. The main addressed subjects were aging and neurodegenerative diseases, such as Parkinson’s and Alzheimer’s diseases, learning and memory, and sleeping. Popular psychology myths, drug addiction, and keeping an aging brain healthy were topics abundantly discussed. Books and videos related to neuroscience were available to visitors who were also encouraged to play memory and logic games. Puzzles, paintings, and drawings were accessible to children. People participated of two interactive stations; the first one consisted of a sensory station to explore hearing, touch, smell/taste, and sight with optical illusions. The members of the community reported enjoyment participating in brain awareness.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Posters/Flyers
  • Social Media
  • Other

Other Publicity Methods:

Local news Interview

Which of These Publicity Methods Was The Most Successful?

The interview, because more local people were attracted to the event besides the local pubic visiting the mall.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • BAW Stickers

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Adult/high school
  • Puzzles: BAW Favorites
  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster
  • BAW Web site banner
  • BAW Participation Certificate

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The BAW activity was important for our graduation program, including massive interest in grad student to spread science. The community received the activities and ideas, increasing the interest in understand basic concepts in neuroscience. We provide an important collaboration with local businesses in promote a scientific event.

Please share any suggestions or lessons learned that may help others plan future events:

Interactive actions and games are more attractive

Did/do you like our Facebook page?


Event Photos

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Contact Information

Contact Name:

Eloisa Pavesi

Contact Phone:


Contact Email:


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