Universidade Federal de São João del-Rei

Organized by:
Universidade Federal de São João del-Rei

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit

Target Audiences:

  • High School students(9-12)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The students of the local League on Neuroscience (LANE) prepared interactive stations with games in order to discuss with high school and undergrad students neuroscience theories on memory, emotions and reward. They developed the material and went to two high schools and talked to and played with the local students. Before going to the high schools, they presented their work in our own institution. The receptivity was great and some students were interested in learning more on the subjects LANE took to schools, as well as other neuroscience subjects. We exchanged contacts for a follow up and suggested readings and websites as well. This year´s Brain Awareness Week was simple compared to the previous years, because we faced some internal difficulties, such as great amount of LANE members renovation, but those new members will be trained for a stronger participation next year.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

As the actions were restricted (inside schools), in this year we had better results with the flyers distributed in the institutions we visited.


What other downloadable materials would you like the Foundation to provide?

  • Other

Other Downloadable Materials:

  • I wold like to suggest more translated material to the Portuguese language. If needed
  • I can do this
  • but the artwork from Dana should be preserved in those materials.

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We have been participating of BAW for some years, now. As the LANE coordinator, I see the students involved in the BAW actions, as well as the people reached by those actions, have their interest in neuroscience born or increased. We have had high school students influenced by BAW in their decision on what university course to choose, LANE students that increased their interest in talking to the local comunity, better receptivity for our actions outside the university.

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Event Photos

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Contact Information

Contact Name:

Cristiane Tilelli

Contact Phone:


Contact Email:


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