Universidade Federal de São João del-Rei

Organized by:
Universidade Federal de São João del-Rei

Participating Organizations:

Campus Centro-Oeste Dona Lindu from the Federal University of São João del-Rei (CCO/UFSJ) Neuroscience Academic League, CCO/UFSJ Outreach Project “Neuroscience Pills for a Better Brain”, CCO/UFSJ Outreach Project “A Visit to the Human Body”, CCO/UFSJ

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing
  • Other
  • Other: Street presentation

Target Audiences:

  • General Public
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

This year we programmed 1 open lecture, directed to undergraduate students, about learning and memory, and 1 other lecture, from an outreach project to the Neuroscience League members, in order to prepare them for the next part of the week. The lecturers were undergraduate students from the local Neuroscience Academic League. In three other days of activities, students from the league and from two university “outreach” projects formed groups and went to a square in downtown Divinópolis, with flyers and model brains in hands, and approached the population presenting themselves, talking about the BAW (and the brazilian National Brain Week), and explaining about the brain areas related to learning and memory. It was a great experience. Different from the previous event in 2016, we went to a relaxation area in the city, and people were opened to conversation. Many were so interested that the student groups spent several minutes in rich conversation about the nervous system. Thus, although we had access to a small number of individuals, the strategy adopted was highly efficient. The students involved said it was a rich experience and were very excited to start preparing next year’s BAW.

Event Planning & Publicity

Publicity Methods Used:

  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media was the most effective, because of its natural multiplication effect. In the university, the open lecture attracted several students, that were interested in the neuroscience league activities. Nonetheless, the main target audience was the people present in a central square in our city, that did not go in the square specifically for the event. This was our intention, actually, to reach people that were not usually actively looking for the information. The receptivity was great.


Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We feel that we increased high school students’ interest in college degrees; we also saw increased interest of college students for the local neuroscience league. We clarified general public about learning skills and increased the relationship of the university with the citizens.

Please share any suggestions or lessons learned that may help others plan future events:

This year we did not have much time to prepare for BAW, because of local difficulties we encountered, not related to BAW. Nonetheless, the union of several groups of interest and the students’ energy were of great use for a successful week. We suggest starting the preparation of BAW as soon as July/August vacations end, and make long term programs, in order to give base to bigger events.

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

I actually am not a big facebook user, so no, I did not use facebook information from BAW. I usually look for its webpage content.

Event Photos

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Contact Information

BAW Website:


Contact Name:

Cristiane Tilelli

Contact Phone:


Contact Email:


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