Universidade Federal do Maranhão – UFMA

Organized by:
Universidade Federal do Maranhão - UFMA

Participating Organizations:

Núcleo de Estudos/Pesquisas e Análise do Movimento Humano – NEPASDepartamento de Educação Física – DEF

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1 event



Type of Events Held:

  • Conference/Forum
  • Online/Virtual

Target Audiences:

  • General Public
  • Professionals
  • Seniors
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

UFMA’s 5th Brain Week cannot be held in 2020 due to the COVID 19 pandemic. This year it happened online / virtual. The central theme presented was: Brain, Nomophobia and Learning. Exceptionally, this year this was a single event held in the form of a Conversation Wheel through a videoconference using the Meet application. In the Conversation Wheel, we explored this machine of 86 billion neurons and 1 quadrillion synapses that keep one of the greatest secrets of mankind, being characterized as the organ of survival, the brain. Likewise, an analysis was made of the tremendous impact of Information and Communication Technologies – ICTs on the behavior of children and adolescents (and why not adults) leading them to nomophobic behaviors. And we end by demonstrating how the learning process takes place by the brain and what are the impacts of ICT’s on formal and non-formal education and on social life. We had the participation of professionals from different areas, teachers, psychologists, pedagogues, biologists and university students. Approximately 60 participants were online at and the event lasted 4 hours because of the various questions asked by the participants which provoked a great debate. The registrations were free and the participants received certificates.

Event Planning & Publicity

Publicity Methods Used:

  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?



What downloadable materials from the Foundation did you use for your events?

  • Certificate of Participation

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

When we announce the accomplishment of the Week of the Brain there is an immediate avalanche of registrations. This year, due to the Covid pandemic, we had a small number of applications. But the reduction in the number of registrations was compensated by the active participation of those present in the Conversation Wheel online, after 30 minutes of explanation by prof. Tarcisio Ferreira the questions and the debates lasted for 03: 30h. In other words, our objective has been fully achieved.

Please share any suggestions or lessons learned that may help others plan future events:

No, no have any sugggestions for the moment

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Event Photos

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Contact Information

BAW Website:


Contact Name:

Tarcisio Ferreira

Contact Phone:

55 98 988059948

Contact Email:


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