Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- General Public
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
The 7th UFMA Brain Week was held in 2022 in a hybrid way, from March 14th to 18th. The central theme presented was: The Social Brain. This year the activities were carried out in the form of Conversation Circles, through videoconferencing using the Meet application or in person. Although we are still living under the fluctuation of the pandemic, we managed to satisfactorily reach the audience for which the Conversation Wheels were intended, both those carried out in a virtual way and those in person. The target audience of this edition were the elderly.
Event Planning & Publicity
Publicity Methods Used:
- Press Release/Media Advisory
- Social Media
Which of These Publicity Methods Was The Most Successful?
What downloadable materials from the Foundation did you use for your events?
- Certificate of Participation
- Puzzles: Successful Aging & Your Brain
- Adults' Fact Sheets
What other downloadable materials would you like the Foundation to provide?
- New Lesson Plans
- New Puzzles/Games
Which BAW graphic materials did you use in publicizing your events?
- Brain Awareness Week Logos
- Brain Awareness Week Editable Flyer
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
As we already have works carried out over the years with the different groups of elderly people in our city, as in the courses at the University of the Third Age, we had no difficulties in adding public to this edition of the week of the brain. We have great results with conversations mainly about brain nutrition, memory and physical exercise.
In other words, an edition of the week of the brain is one of the events of the year
Please share any suggestions or lessons learned that may help others plan future events:
Social networks gave a great boost to the dissemination and success of the event.