Universidade Federal do Maranhão

Organized by:
Universidade Federal do Maranhão

Participating Organizations:

Universidade Federal do Maranhão – UFMA- Departamento de Educação Física – DEF- Núcleo de Estudos/Pesquisas e Analise Social do Movimento Humano – NEPAS- Campi de Pinheiro

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Radio Show
  • Workshop

Target Audiences:

  • General Public
  • High School students(9-12)
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The objective of the IV Brain Week at UFMA has been reached – that of connecting people, professionals, students, teachers, parents and seniors with the world of neuroscience, their research and discoveries that so much influence our day to day. There was a fantastic participation at all levels, with questions, doubts and surprises with the topics covered. There were many requests for us to come back on other occasions to bring more information and explore other topics of interest to the participants. We believe that we are on the right track and that V Brain Week is coming up at UFMA.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social Media Emails


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Staying Sharp: Successful Aging and the Brain
  • Q&A: Answering Your Questions About The Brain

What downloadable materials from the Foundation did you use for your events?

  • BAW Bookmark
  • BAW Certificate of Participation
  • Puzzles: Grades 9-12
  • Brain Briefs Fact Sheets
  • Kids Fact Sheets Grades 9-12
  • Puzzles: Successful Aging & Your Brain

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Lesson Plans

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

It is very gratifying to have the positive feedback from the participants of the event – the surprise and the astonishment stamped on the face of each with the news about the brain. There were insistent requests for us to come back to the Conversation Wheels venues at other times. This encourages us to proceed with more dedication by making scientific outreach so there can be a thirst for knowledge.

Please share any suggestions or lessons learned that may help others plan future events:

We need more outreach material, with more diversification of material for children and materials for adolescents. For instance, games, texts, images and others that motivate more and more the participation in the activities.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Tarcisio Ferreira

Contact Phone:

+55 98 32728625

Contact Email:


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