Université de Tours – Institut National de recherche pour l’agriculture, l’alimentation et l’environnement

Organized by:
Université de Tours - Institut National de recherche pour l'agriculture, l'alimentation et l'environnement

Participating Organizations:

Institut National de recherche pour l’agriculture, l’alimentation et l’environnement Nouzilly, Institut National de la Recherche Médicale (ADR Nantes), University of Tours, Municipal Librairie of Tours – Bookshop « La Boite à Livres » from Tours, Foundation Thérèse et René Planiol

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/Briefing
  • Online/Virtual

Target Audiences:

  • General Public
  • Patients & Caregivers
  • Professionals
  • Seniors
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The BAW in Tours in 2021 was organized during the COVID19 pandemic and all “physical” meetings with general public, pupils or student were not allowed. All meeting rooms were closed. Therefore we removed all manifestations in presence of persons (workshop, exhibitions…) and we organized the lectures and discussions as webinars. Our goals and objectives, that are to reach local public and to show, not only but also local sciences, were changed. The interactions were decreased and we lost a part of our older and local public which is not familiar with numeric tools, but we enlarged our audience and we gained public from all the country and from other European countries. Our program contained lectures about present societal concerns such as neurosciences and education, brain and environment and brain or psychiatric disorders. After each lecture we kept large time for questions, and numerous attendees, students, caregivers as well as professional of education, participated to the discussions. Since most of all manifestations in France were webinars, there was a great offer of subjects during this week, but also a competition between organizing cities. It was the case for the lecture about brain and environment which took place on Tuesday simultaneously with a lecture on the same topic in Orléans. According to the health conditions and the numerous meeting restrictions, we consider the BAW in Tours was successful.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

May be website and social media


Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The most immediate outcomes was the contact of students searching information for their futures studies.

Please share any suggestions or lessons learned that may help others plan future events:

Think the possibility to organize manifestations in the presence of public or as webinars.

Did/do you like our Facebook page?


Event Photos

event single

Window of the bookshop “La Boite à Livres” in Tours

Contact Information

Contact Name:

Yves Tillet

Contact Phone:


Contact Email:


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