University of Alabama at Birmingham

Organized by:
University of Alabama at Birmingham

Participating Organizations:

Comprehensive Neuroscience Center at the University of Alabama at Birmingham McWane Science Center

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Other
  • Other: all day science demonstrations at the McWane Science Center

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

UAB students, trainees and faculty at all levels came together to help bring the magic of neuroscience to the children of Birmingham during a week long program where they hosted a variety of neuroscience demonstrations every day of Spring Break. The following are brief descriptions of the demonstrations: Sheep Brain Dissection: Learn brain structure and function by dissecting a sheep brain! Sensation Station: A fruit that makes sour things taste sweet? A chemical only a few people can taste? How do our eyes adapt? Can you feel it, two point discrimination test? Come find the answers to these questions. Illusion Confusion: An optical illusion presentation that will blow your mind! Cow Eye Dissection: Eyes are part of the nervous system too! Come learn eye structure and function by dissecting a cow’s eye! Protect Your Brain: Have you ever wondered why you have to wear a helmet while riding a bike? Our “egg drop” demonstration will illustrate why wearing a helmet is so important! Noisy Neurons: Learn how neurons communicate and how our muscles work!

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The McWane center typically has between 1800 and 2000 guests per day during the week of Spring Break. They advertised our demonstrations on their daily handout and message monitors throughout the center.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • BAW Stickers
  • BAW Pencils and Erasers
  • The Mindboggling Workbook

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Community outreach is very important for the ability to get people thinking about science. BAW is a great way to help educate the public about neuroscience! Lots of kids indicated that they would enjoy a career in neuroscience after experiencing some of our activities because science is fun!

Please share any suggestions or lessons learned that may help others plan future events:

Overestimate the amount of supplies you will need. We ran out of disposable aprons for our dissections.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Mandy Biles

Contact Phone:


Contact Email:

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