University of Arizona

Organized by:
University of Arizona

Participating Organizations:

School of Mind, Brain and Behavior, College of Science, University of Arizona and the Tucson Chapter of the Society for Neuroscience

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our “Brainworks” exhibit was part of the Science City part of the Tucson Festival of Books. This weekend-long event drew about 140,000 people from all over southern Arizona. Our booth had 10 different stations and 4 “Roving Neuroscientists.” The stations included aphasia, TBI, a sound chamber to test loudness of earphones, a brain zoo, proprioception, temperature sensation, pain sensation, electroantennograms, prism glasses, a kid’s table, and lots of materials. The rovers did the jelly-bean flavor test, illusions, multi-tasking and -dropped bar grasping.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media
  • Other

Other Publicity Methods:

Radio, TV, multi-page newspaper inserts. All publicity was handled by the Tucson Festival of Books.

Which of These Publicity Methods Was The Most Successful?

This is a massive event in Tucson, with massive advertising across all platforms, including twitter and the like.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • More Mindbogglers!
  • Staying Sharp: Successful Aging and the Brain

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The materials provided are essential. We get many teacher and organizational contacts who later follow-up asking for classroom demos or speakers.

Did/do you like our Facebook page?


Contact Information

BAW Website:


Contact Name:

Lynne Oland

Contact Phone:


Contact Email:

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