University of Arizona

Organized by:
University of Arizona

Participating Organizations:

Tucson Chapter of the Society for Neuroscience, University of Arizona School of Mind Brain and Behavior

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our objective was to bring our enthusiasm and excitement about neuroscience research and about how the brain works to the general public. Our exhibit was part of Science City, a large undertaking by our College of Science to have each of its departments engage the public about their discipline. Science City itself is a major component of the annual Tucson Festival of Books, which typically draws 120,000 to 130,000 attendees over the course of the weekend. Our Brainworks booth included 10 hands-on demos ranging from sensory functions like taste and smell, pain and temperature, to hearing, language and visual system demos, proprioception, illusions, field-of-view distortions, a brain zoo, and a kids table where little kids could make pipe cleaner neurons. We also had several students who served as rovers, out in the walkways. These students engaged the public with simple demos like jelly bean flavor detection, reflex time and multi-tasking. We also had a clinical partner that brought its Brain Bus to the Festival where the public could talk to clinicians, try on concussion goggles, hear about brain safety, and try their hand at mirror drawing.

Event Planning & Publicity

Publicity Methods Used:

  • Other

Other Publicity Methods:

Because we were part of the Tucson Festival of Books, which is extensively advertised via all the routes above, we did no advertising ourselves.

Which of These Publicity Methods Was The Most Successful?

None alone would have worked. Newspaper, social media and the website all were especially important, however.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • More Mindbogglers!
  • Staying Sharp Bookmark
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • New Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We get lots of follow-up interest, especially from teachers, who either would like classroom visits or more materials.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Lynne Oland

Contact Phone:


Contact Email:

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