Number of Events Organized During Brain Awareness Week:
Type of Events Held:
- General Public
Approximate Number of People Reached:
Details of Major Brain Awareness Week Events/Activities:
Our objective was to bring our enthusiasm and excitement about neuroscience research and about how the brain works to the general public. Our exhibit was part of Science City, a large undertaking by our College of Science to have each of its departments engage the public about their discipline. Science City itself is a major component of the annual Tucson Festival of Books, which typically draws 120,000 to 130,000 attendees over the course of the weekend. Our Brainworks booth included 10 hands-on demos ranging from sensory functions like taste and smell, pain and temperature, to hearing, language and visual system demos, proprioception, illusions, field-of-view distortions, a brain zoo, and a kids table where little kids could make pipe cleaner neurons. We also had several students who served as rovers, out in the walkways. These students engaged the public with simple demos like jelly bean flavor detection, reflex time and multi-tasking. We also had a clinical partner that brought its Brain Bus to the Festival where the public could talk to clinicians, try on concussion goggles, hear about brain safety, and try their hand at mirror drawing.
Event Planning & Publicity
Publicity Methods Used:
Other Publicity Methods:
Because we were part of the Tucson Festival of Books, which is extensively advertised via all the routes above, we did no advertising ourselves.
Which of These Publicity Methods Was The Most Successful?
Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:
- More Mindbogglers!
- Staying Sharp Bookmark
- Staying Sharp: Successful Aging and the Brain
What other downloadable materials would you like the Foundation to provide?
- New Lesson Plans
Which BAW graphic materials did you use in publicizing your events?
- BAW Logos
Feedback & Keys to Success
How do you feel BAW participation benefited your organization and the local community?
We get lots of follow-up interest, especially from teachers, who either would like classroom visits or more materials.
Did/do you like our Facebook page?