University of Arizona

Organized by:
University of Arizona

Participating Organizations:

Tucson Chapter of the Society for NeuroscienceSchool of Mind, Brain and Behavior

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We participated in the Science City portion of the annual Tucson Festival of Books. The goal of Science City overall is science education and science literacy. We had 11 demo stations with various aspects of sensory neuroscience, brain anatomy, with some electrophysiology, and simple demos of multi-tasking and the like. We also partnered with the Brain Bus, a mobile neuroscience outreach unit. That included some clinical neuroscience, and emphasized brain health and protection, as well as info about concussions. We most certainly achieved our goals of bringing useful and fun info about the brain to a large audience.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

All of the publicizing was done through the Tucson Festival of Books. This event annually attracts about 130,000 people over the course of the weekend.

Which of These Publicity Methods Was The Most Successful?

Required all to reach the wide Tucson audience. A huge advantage of partnering with a larger effort is the broad publicity strategy that such organizations can mount and monitor.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • More Mindbogglers!
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain
  • Brain-shaped Erasers
  • Q&A: Answering Your Questions About The Brain

What other downloadable materials would you like the Foundation to provide?

  • New Lesson Plans

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Mounting this large effort not only means that we have a chance to bring our messages about the brain to many people. It also means that we have the opportunity to bring many students into the outreach fold. We had more than 60 student volunteers, mostly undergraduates but also graduate students. In addition, we always have teachers looking for ideas for classroom demos or visits from our outreach teams. We also advertise for other STEM fairs, again broadening our reach.

Did/do you like our Facebook page?


Event Photos

event single

event single

event single

event single

Contact Information

BAW Website:


Contact Name:

Lynne Oland

Contact Phone:


Contact Email:

More Reports

Become Partner
Organize an Event