University of Arizona

Organized by:
University of Arizona

Participating Organizations:

School of Mind, Brain and Behavior. We partnered with the Tucson Chapter of the Society for Neuroscience.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The annual Tucson Festival of Books attracts more than 100,000 people during the 2-day course of the event, which is held on the University of Arizona campus. The College of Science, in collaboration with a number of sponsors, organizes a large section of the Festival called Science City, which has participants from nearly all of the science departments as well as many from the medical campus. Our booth, BRAINWORKS, was intended for the general public and was designed with 10 different hands-on demonstration sections, some of which would serve everyone, and other which would work best for different age groups (e.g., pipe-cleaner neurons for little kids, taste vs flavor jelly bean test for everyone, types of aphasia for elders.) Our activities included prism glasses, a station on traumatic brain injury, somatosensation, supertaster ID (plotted by male and female), moth electroantennograms, cockroach leg muscle spikes (Spiker Box), controlling locomotion with light (optogenetically modified Drosophila), temperature sensitivity (relative temperature), proprioception (using a massage wand for elbow tendon stimulation to disrupt finger to nose capability), and a brain zoo. In addition, we very successfully incorporated a group of “roving neuroscientists”, students wearing hand-made brain hats and lab coats to make them stand out. Each student had a simple activity – a book of illusions, jelly beans, or a yardstick reaction time.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Other Publicity Methods:

All of our advertising was done through the Tucson Festival of Books.

Which of These Publicity Methods Was The Most Successful?

It tokk all of them to reach a large audience.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • Staying Sharp Bookmark
  • The Mindboggling Workbook

What downloadable materials from the Foundation did you use for your events?

  • Mindboggling Coloring Sheets

What other downloadable materials would you like the Foundation to provide?

  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We had lots of interest from families and from teachers, the latter asking about getting volunteers to come to their schools to make presentations. In one case, we were asked to participate in a large festival at the Tucson Hebrew Academy. Our Neuroscience Club students (undergraduates) did this, reaching about 200 people. Several classroom visits occurred and many people were referred to local resources.

Did/do you like our Facebook page?


Contact Information

BAW Website:


Contact Name:

Lynne Oland

Contact Phone:


Contact Email:

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