University of Brasília

Organized by:
University of Brasília

Participating Organizations:

Fundação de Apoio à Pesquisa do Distrito FederalBrain Awareness Week DANA FoundationSociedade Brasileira de Neurociência e ComportamentoNeuropharma LabLaboratório de Anatomia Comparada de VertebradosInstituto NeuroInnova

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Brain Fair
  • Conference/Forum
  • Lecture/Briefing
  • School Program
  • Social Media Campaign
  • Workshop

Target Audiences:

  • General Public
  • High school students (9-12)
  • K-12 Teachers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The “Brain in Action: neuroscience improving education” was an event linked to Brain Awareness Week to foster neuroscience-related knowledge to a broad public. We divided it into two main events, one which we performed an online event to the general public (including students, healthcare professionals, teachers, and university professors) with lectures concerning general neuroscience topics (including education themes and its correlation with neuroscience, brain development, and addiction). In the second event, our lab group recorded several activities and playful games in videos to foster neuroscience enthusiasm in public schools in Brasília, reaching approximately 250 students between10-12 years of age (Since many schools of our city are still closed due to the COVID-19 pandemic, this was an alternative way to give them access to our materials).Overall, the experience of promoting these events was truly delightful and all of them received great acknowledge for the organization and impact.

Event Planning & Publicity

Publicity Methods Used:

  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media had more impact in fostering our event, mainly with Instagram.


What other downloadable materials would you like the Foundation to provide?

  • New Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos
  • Brain Awareness Week Facebook Cover Image

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The immediate impact was observed in children of public schools, which we sent videos and materials for neuroscience-related activities and playful games. They really enjoyed all the experience, and it was a great opportunity to perform an alternative learning activity

Did/do you like our Facebook page?


Was the information provided on Facebook useful?

Yes ! The information provided on Facebook was helpful for fostering our event

Event Photos

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Activity modeling neurons for students in public schools

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Staff members of the online event Brain in Action: Neuroscience improving education

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Roberto Lent, one of the lecturers of the online event Brain in Action: Neuroscience improving education

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Students Materials for the activites in the public schools

Contact Information

BAW Website:

Contact Name:

Márcia Renata Mortari

Contact Phone:

+ 55 (61) 3107-3123

Contact Email:

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