University of California Davis Chapter of the Society for Neuroscience

Organized by:
University of California Davis Chapter of the Society for Neuroscience

Participating Organizations:

UC Davis Center for Neuroscience UC Davis Chapter of the Society for Neuroscience UC Davis Behavioral Health Center of Excellence

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Open House
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Event 1: A series of public lectures on “Brain Rewiring in Health and Disease” was presented at the Center for four prominent UC Davis scientists: Dr. Karen Zito on “How the Brain Changes During Learning and in Disease”, Dr. Gene Gurkoff on “The Brain is Like a Symphony: What Happens When the Conductor Goes Missing?”, Dr. Susan Rivera on “Brain and Cognitive Development in Typically and Atypically Developing Children”, and Dr. Karen Moxon on “Brain Plasticity After Spinal Cord Injury”. Interactive booths with brain anatomy, visual illusions, and brain puzzles were set up in the lobby. Over 200 members of the public participated. Event 2: A group of graduate students and postdocs visited a local elementary school in Sacramento to teach the students about the brain and the excitement of brain research. Stations included comparative animal brains with gloves to touch sheeps brains, helmut safety, memory and distraction, neurological diseases, and neuroscience in pop culture. We estimate that around 100 students participated.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Mailings
  • Posters/Flyers
  • Website

Other Publicity Methods:


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • It’s Mindboggling!
  • Brain-shaped Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Contact Information

BAW Website:


Contact Name:

Karen Zito

Contact Phone:

(530) 752-7832

Contact Email:

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