University of California Davis

Organized by:
University of California Davis

Participating Organizations:

The event was sponsored by the University of California Davis Chapter of the Society for Neuroscience and by the University of California Davis Center for Neuroscience.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The UC Davis Chapter of the Society for Neuroscience and the UC Davis Center for Neuroscience sponsored three different types of outreach activities to celebrate 2015 Brain Awareness Week. Event 1: Neuroscience graduate students, faculty, and the undergraduate Neurobiology, Physiology and Behavior Club set up an interactive booth on Saturday morning at the local Farmer’s Market aimed to teach young children about the brain. Children participated in a number of interactive activities, including trying to ‘hi five’ while wearing prism goggles, brain puzzles, and brain question spin wheel. Brain erasers were distributed to all participants. Event 2: Groups of graduate students and postdocs visited four local elementary schools and three local high schools to teach the students about the brain and the excitement of brain research. Presentations included a display of comparative animal brains, what is a neuron, visual and auditory illusions, neurological diseases, and neuroscience in pop culture. Event 3: A series of public lectures was presented at the Center for prominent UC Davis scientists with expertise in Alzheimer’s disease (Charles DeCarli), Huntinton’s disease (Vicky Wheelock), epilepsy (Christoph Lossin) and neurodevelopmental disorders (Kimberley McAllister). Interactive booths with brain anatomy, visual illusions, and brain puzzles were set up in the lobby. We feel that these events were a great success and that they achieved our goals.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • More Mindbogglers!
  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • BAW Buttons

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans

Other Downloadable Materials:

  • The schools that we visit were very interested in preparatory materials that they could distribute to their students before the visit - this would be elementary and high schools.

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

All events were met with overwhelming enthusiasm from all involved – the general public, the students, the grade school teachers and the participants.

Did/do you like our Facebook page?


Event Photos

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Contact Information

Contact Name:

Karen Zito

Contact Phone:

(530) 752-7832

Contact Email:

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