University of Florida

Organized by:
University of Florida

Participating Organizations:

Neuroscience DepartmentOffice of ResearchCenter for Smell and TasteMcKnight Brain Institute

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lab Tour
  • School Program
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Brain Awareness Outreach-For the North Central Florida Chapter of Society for Neuroscience outreach we reached 2,875 K-12th grade students in the Gainesville, FL area. We also outreached to Big Brothers and Big Sisters and the Cade Museum during our BAW activities as well. We provided presentations and demonstrations on the brain, brain art and 5 senses presentations for different grad levels. 5th Annual Chapter Conference-We had over 150 people registered for our 5th annual Chapter Conference. We conducted a poster presentation and award session, a data blitz and had a well established and respected speaker, Dr. David Sweatt.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Community newspaper and social media. We were able to acquire an amazing amount of volunteers for our BAW activities and we were able to introduce the community at large what our chapter does.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Staying Sharp Bookmark
  • BAW Pencils and Erasers
  • BAW Buttons

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

We have an increased amount of high school students that now want to volunteer in research labs at the university. We have a number of schools that are interested in year round activities with the chapter centered around brain activities.

Please share any suggestions or lessons learned that may help others plan future events:

For outreach at local schools, find a contact person for the school district that can convey the ideas of your group to all schools without having to individually having to reach out to each and every school.

Did/do you like our Facebook page?


Contact Information

BAW Website:

Contact Name:

Brittany Butler

Contact Phone:


Contact Email:

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