University of Fortaleza

Organized by:
University of Fortaleza

Participating Organizations:


Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Lecture/Briefing
  • Online/Virtual
  • Other
  • Symposium
  • Other: Cultural Events and Brain; Neurocientists for children

Target Audiences:

  • Elementary school students (1-5)
  • General Public
  • High school students (9-12)
  • Middle school students (6-8)
  • Patients & Caregivers
  • Seniors
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our Brain Awareness Week had 27 lectures/conference/symposium. There were different themes: anxiety, disasters (Brumadinho), COVID-19, Epigenetics, Tumor Surgery, Parkinson, Nutrition, Pain, Development, Importance of Exercises, Music and Arts for Health, besides Psychomotor skills, Memory and others. Please see the opening session of our BAW at We also had an special session for children : Neuroscience for Kids with the Neurocientist Theo, a child. We achieved our goals, approaching the importance of Neuroscience for health and quality of life, disseminating its main findings, desmystifying the wrong ideas about Neuroscience and sharing Knowledege with general public of different ages and degrees, including children. Most of all public are university students and professionals. It was a week full of Knowledge, experiences and skills. The biggest highlight was the interdisciplinary approach.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The social media, mainly Instagram on sinapses.psi.


What downloadable materials from the Foundation did you use for your events?

  • Truth or Myth Flash Cards
  • Q&A: Answering Your Questions About the Brain Booklet

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • Brain Awareness Week Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The BAW 2021 was a success. It was our first online event. We have been organizing the BAW in our university, but all of them were Congress in person (face-to-face). Students, professionals, children and others members of society were benefiet with the recent findings of Neuroscience. They had also information on how deal with COVID-19 pandemic, including the importance of physical activities.

Please share any suggestions or lessons learned that may help others plan future events:

In my opinion, we should have more activities for children.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:

Contact Name:

Andrea Amaro Quesada

Contact Phone:


Contact Email:

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