university of guadalajara

Organized by:
university of guadalajara

Participating Organizations:

Gym brain circuit. Preparing your brain.Nelida Villafuerte Cosme 10:00am-10:20ConferenceDr. Rodrígo Ramos Zuñiga”Protect your brain”Neurosciences, Behavioral Sciences, University of GuadalajaraAuditorium Gonzalez Ochoa, CUSUR. 10: 30- 11:30 a.m.Dra. Teresita Villaseñor Cabrera.”Activate y

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Other
  • Symposium
  • TV Show
  • Other: poster contest and knowledge contest

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • Other
  • Patients & Caregivers
  • Professionals
  • University students
  • Other: General Public High school students(9-12) University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

On this occasion, activities supported international Dana Alliance for CUSur of University of Guadalajara. Was had the participation of 12 teachers and researchers as speakers, graduate students and about 40 volunteers from different races CUSUR (Degree in Nutrition , Medicine, Literature) which participated in the various work in support. was an event that took place in a public square of the city, in sunday. Included a fixed mammals brain exhibition, a number of educational workshops and a exhibition of confocal photographs of neurons and neuronal circuits. Conferences: in public and private high-schools, senior high-school and undergraduate schools, researches talked with the students about some aspects of brain structure and function, and about their investigations. knowledge contest: high-school students participated in a knowledge contest, about aspects included in the spanish version of the brochure “It´s incredible!” edited by DANA. The youth participated in the contest so enthusiastically, and the winners won books and a visit to university research labs. Poster contest: exclusively for undegraduated and doctoral students. Participants developed posters with images and simple explanations about selected topics of brain structure and function. These carteles were exhibited in a central public transport station. The winners won USB memory flash and books.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Website
  • Social Media

Other Publicity Methods:

Calendar Listings (newspapers, radio, television) Posters/Flyers Press Release/Media Advisory Social Media

Which of These Publicity Methods Was The Most Successful?

Press release and radio advertisements were most successful, because a lot of people know about evets by these media.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • Staying Sharp: Successful Aging and the Brain

Other Dana Foundation Materials Distributed:

  • Spanis version of "It´s incredible!"

What other downloadable materials would you like the Foundation to provide?

  • Other

Other Downloadable Materials:

  • Flyers and certificate of participation IN SPANISH

Which BAW graphic materials did you use in publicizing your events?

  • BAW Poster
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The people, and specially the young students, knew about important aspects of brain function and structure, and about research that currently are developing in their city, with local researches who studied in their same schools, and who live in their same city. Some immediate outcomes: some schools and parents societies are interested to organize conferences and visit to labs.

Please share any suggestions or lessons learned that may help others plan future events:

Advance to plan visits to schools, because there are a lot of schools to visit! The financial theme is always very hard.

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Contact Information

BAW Website:

Contact Name:

Monica Navarro

Contact Phone:

+52 (341) 575 2222

Contact Email:

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