University of Lethbridge

Organized by:
University of Lethbridge

Participating Organizations:

Society for Neuroscience

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing
  • Open House

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

To raise awareness of the research going on at the university and promote caring for your brain the Neuroscience department hosted an Open House for the general public. We achieved these goals by including an educational kid’s room, individual lab presentations, and tours. We also provided a free public lecture on using MRI to communicate with clinical patients in apparent vegetative states. This was attended by over 300 people.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Posters/Flyers
  • Press Release/Media Advisory
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Targeted advertising using Google Keywords allowed us to reach the general public who were interested in brain research and this was very cost-effective. We also used traditional advertising (newspaper) to reach those that were unlikely to be reached by electronic methods.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • BAW Pencils and Erasers
  • The Mindboggling Workbook

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The activities we organized not only educated the public, but at the Open House we invited several other brain organizations (MS Society, Parkinson Alberta, etc). This allowed us to network with other people promoting the brain and its health. These events were also opportunities to interest the public to donating money to the local chapter for the Society for Neuroscience, which in turn funds conference opportunities for graduate students.

Please share any suggestions or lessons learned that may help others plan future events:

This year we provided short tours to our Open House around the department. This helped circulate people around the building and helped the public later go to labs that specifically interested them to learn more.

Did/do you like our Facebook page?


Event Photos

event single

event single

event single

event single

Contact Information

BAW Website:


Contact Name:

Scott Wong

Contact Phone:


Contact Email:

More Reports

Become Partner
Organize an Event