University of Oklahoma Cellular & Behavioral Neurobiology Graduate Pro

Organized by:
University of Oklahoma Cellular & Behavioral Neurobiology Graduate Pro

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

6 events during the 2014-2015 AY



Type of Events Held:

  • Exhibit
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:

~1000 across the 6 events

Details of Major Brain Awareness Week Events/Activities:

We expanded outreach during the 2014-2015 academic year. In addition to our 3 annual events- Science in Action Day at the Sam Noble Museum in Norman, OK (9/28/2014), the Women in Science Conference in Tulsa, OK (10/14/2014), and Brain Awareness Week at Science Museum Oklahoma in Oklahoma City, OK (3/27-28/2015)- we also participated in Middle School STEM Day in Shawnee, OK (10/28/2014), a visit to Eisenhower Elementary School in Norman, OK (12/3/2014), and ScienceFest at the Oklahoma State Fairgrounds in Oklahoma City, OK (4/30/2015). The last event alone attracted approximately 500 4th- and 5th-graders to our exhibit; we hope to add this to our annual events. At each event, our team of volunteers led the following 6 activities: 1) see/touch a human brain 2) see/hear electricity from your own muscles (surface electromyograms from the biceps) 3) see how your brain changes in a minute (throwing after wearing prism goggles) 4) fool your brain with proprioceptive illusions (muscle massager on triceps tendon with eyes closed) 5) see how fruit flies stop moving when their synapses temporarily stop functioning (temperature-sensitive mutation) and 6) experience how smell is integrated with taste in the brain (judging jellybean flavor with eyes and nose closed). In addition, we began giving a survey form to visitors, which so far shows that about 40% did not know fundamental concepts, such as that their muscles and nervous systems use electricity, before visiting our exhibit.

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Other

Other Publicity Methods:

The organizers of some of these events have their own publicity methods, which I am not sure about.

Which of These Publicity Methods Was The Most Successful?

I don't know, but the organized school visits typically brought hundreds of kids to our activities.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • none

Feedback & Keys to Success

Did/do you like our Facebook page?


Contact Information

BAW Website:

Contact Name:

Ari Berkowitz

Contact Phone:


Contact Email:

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