University of Richmond

Organized by:
University of Richmond

Participating Organizations:

Virginia Science Museum

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

1 event



Type of Events Held:

  • Exhibit

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

We created a space with several tables featuring different brain activities in the atrium of the Virginia Science Museum. We had posters at each table explaining specific brain information and an activity that demonstrated the principles. The table focuses are listed below: Brain plasticity, create a neuron, brain computer circuits, senses, brain protection, hands on brain (slides, different species brains, different brain cells).

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

The majority of people showed up because of the location of the event. Being at the entrance to the Science museum most of our traffic was from people already planning to go to the museum. We definitely need more advertising next year but it was a good start.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • More Mindbogglers!
  • BAW Stickers
  • BAW Pencils
  • Brain-shaped Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What other downloadable materials would you like the Foundation to provide?

  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Having all of the handouts and swag from BAW enticed a lot of people to stop and see what we had. Once they received their free stuff they really enjoyed going to all of the tables. Without the giveaways I don’t think as many of the people would have stopped before and after going to the Science museum.

Please share any suggestions or lessons learned that may help others plan future events:

More advertising is key to a successful event. Having more hands on activity ideas available would be great as well so that organizations with limited funds would be able to create activities to show others without breaking the bank.

Did/do you like our Facebook page?


Contact Information

Contact Name:

Molly Kent

Contact Phone:


Contact Email:

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