University of São Paulo

Organized by:
University of São Paulo

Participating Organizations:

Neurophysiology and Experimental Neuroethology Laboratory, Ribeirão Preto School of Medicine, University of São Paulo Neuroscience and Behavior Institute (Ribeirão Preto, Brazil)

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

One on my own, gave two interviews and helped organizing other 15



Type of Events Held:

  • Conference/Forum
  • Other
  • Radio Show
  • Other: Youtube video and Movie presentation

Target Audiences:

  • General Public
  • University students

Approximate Number of People Reached:

almost 500

Details of Major Brain Awareness Week Events/Activities:

Most of the events where round tables where we had the oportunity to discuss relevant topics with the local population. In the format we chose the participation of the population was highly stimulated to make sure no doubts or questions were not answered. We count on a public of different ages and social classes, with a wide range of professional backgrounds, what was great due to the lots of biases driving the discussion. The one event I personally organized from scratch was the presentation of a brazilian documentary on the beggining of life, in which the director compared the opinions of parents, doctors, psychologists and others who are commited to the cause of children around the world. This was by far the most touching activity because it was made clear the importance of the acts of adults in the future lives of our kids and called us to attention to the consequences of the way we treat our children on the future of our societies.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

social media e-mail

Feedback & Keys to Success

Did/do you like our Facebook page?


Contact Information

BAW Website:


Contact Name:

Artur Fernandes

Contact Phone:


Contact Email:

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