Brain Awareness Week

Partner

Reports

University of Texas Health Science Center at Houston

Organized by:
University of Texas Health Science Center at Houston

Participating Organizations:
The Health Museum The John P. McGovern Museum of Health & Medical Science 1515 Hermann Drive Houston, TX 77004

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

2

Year:

2019

Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lecture/ Briefing
  • Open House
  • Symposium

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers

Approximate Number of People Reached:

1600

Details of Major Brain Awareness Week Events/Activities:

The UTHealth Neuroscience Research Center hosted their 24th Annual Free Public Forum - Maintaining Brain Health across the Life Span - on April 13, 2019. Moderator was Thomas D. Meyer, Ph.D. and the panelists included Jennifer E. Beauchamp, Ph.D., R.N., F.A.A.N., Summer Ott, Psy.D., Joy Schmitz, Ph.D., and Paul Schulz, M.D. In addition, the NRC partnered with The Health Museum on March 14, 2019 to introduce neuroscience to the elementary school students of Houston. Over 1500 people attended the event where 75 volunteers demonstrated "brain awareness" activities.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media
  • Other

Other Publicity Methods:

The NRC "Brain Night for Kids" flier is distributed to local schools and libraries. The Health Museum promotes the event in-house for weeks prior to the event. The Public Forum is promoted through email, social media, fliers and posters, and medical center advertising.

Which of These Publicity Methods Was The Most Successful?

We have developed a postcard for the Public Forum-we sent it to individuals who have previously attended the forum. We also promote via community centers. We ask the schools to post the BAW event on their school website. The event is held on a "free" evening at the Museum-a great motivator for parents to bring the students to the event. Many in our public forum audience come to the event annually and appreciate that we collect their contact information and send emails to promote the event.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Stickers
  • BAW Pencils
  • Brain-shaped Erasers
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Grades K-2
  • Puzzles: Grades 3-5
  • Puzzles: Grades 6-8
  • Puzzles: Grades 9-12
  • Puzzles: BAW Favorites
  • Puzzles: Successful Aging & Your Brain
  • Brain Briefs Fact Sheets
  • Kids Fact Sheets Grades 3-5
  • Kids Fact Sheets Grades 6-8

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The NRC distributes handouts at both of the BAW events. The greatest benefit is the increased recognition the NRC gains in the community because of the fliers from the Dana Alliance, SfN, CDC and others. The NRC depends on the continued support of the Houston community.

Please share any suggestions or lessons learned that may help others plan future events:

Social Media is the best way to promote our events.

Did/do you like our Facebook page?

No

Event Photos

event single

event single

Contact Information

BAW Website:

N/A

Contact Name:

Donna Wood

Contact Phone:

713.500.5633

Contact Email:

UTHealth.NRC@uth.tmc.edu

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