University of Victoria, The Centre for Biomedical Research

Organized by:
University of Victoria, The Centre for Biomedical Research

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing

Target Audiences:

  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Held at the University’s auditorium over 800 community attendees were kept on the edges of their seats for a 2 hour authentic comic-con style, fact-filled evening full of insights into the psychology, philosophy and neuroscience of Batman’s Brain. The audience was introduced to Batman’s history followed by in-depth discussions surrounding, his drive and tenacity that keeps him fighting criminals, to the moral decisions he is bound to, and how he is able to withstand the punishment. The event was moderated by noted CBC Radio personality and Chancellor of the University, Shelagh Rogers, the panel included, Dr. Travis Langley (Psychologist at Henderson State University), Dr. Mark D. White (Philosopher at College of Staten Island), and Dr. E. Paul Zehr (Neuroscientist at University of Victoria.)

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Hard to tell which one was most but in order we would say these were great: 1. Emails- directed at interested groups 2. Facebook boosted ad-spread word broadly 3. Twitter- use of @ feature created re-tweets 4. Personal Poster distribution to targeted retail stores


Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Having BAW as one of our sponsors helped to connect the audience with ‘Batman’s Brain’ and helped make them think about the fact that he is more than just a comic book character.

Did/do you like our Facebook page?


Event Photos

event single

Contact Information

BAW Website:


Contact Name:

Marjorie Wilder

Contact Phone:


Contact Email:

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