University of Wisconsin-Madison, Neuroscience Training Program

Organized by:
University of Wisconsin-Madison, Neuroscience Training Program

Participating Organizations:

University of Wisconsin-Madison Undergraduate Neuroscience Society

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • School Program

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Our main events included exploration stations at family science events, a local food pantry and children’s museum. We also had graduate students visit a local high school to talk about neuroscience careers and research. We also had neuroscience experts give talks for the public and campus community about their research. Almost every event involved bringing the human brain and other models along with visual perception activities. Many of the events were specific to BAW so we reached a number of new audience members who we haven’t met before which is very exciting since we participate in a lot of events in the area. We achieved our goals of a broader reach and had a lot of positive feedback from attendees. Overall it was a very successful week and we look forward to planning next year’s events!

Event Planning & Publicity

Publicity Methods Used:

  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Social Media


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Stickers
  • BAW Pencils and Erasers

Other Dana Foundation Materials Distributed:

  • Staying Sharp
  • Brain Research and More Mindbogglers
  • Mindboggling workbook

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Facebook Cover Photo

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our program already participates in more than 30 events per year but we don’t often organize our own events because there are so many others happening, however BAW provides the avenue for us to really highlight neuroscience and expose folks on our campus and broader community to the amazing neuroscience research happening on our campus and why it’s important to learn about the brain!

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Tera Holtz

Contact Phone:


Contact Email:

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