Brain Awareness Week

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Reports

University of Wyoming

Organized by:
University of Wyoming

Participating Organizations:
This year's Brain Awareness Week was sponsored by the University of Wyoming Neuroscience Program and some help from the Alzheimer's Association.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

Four

Year:

2017

Type of Events Held:

  • Lecture/ Briefing
  • Symposium
  • Workshop

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:

150

Details of Major Brain Awareness Week Events/Activities:

We were very successful in achieving our goals this year! We began the week on Monday with a talk from an Alzheimer's Association Community Educator. This talk discussed the 10 warnings signs of Alzheimer's disease and how the association is there to help. Tuesday we had mini symposiums by the graduate students in the Neuroscience Program for the public to learn about the research happening in their communities. Wednesday we had a big hands on night filled with stations were the public could come and experience neuroscience in action. Thursday we had Dr. Robert Stern, the leader in chronic traumatic encephalopathy, give a public talk about the effects of repeated head injuries on CTE. Overall we were very successful in our goals of BAW. This was the first year we had events spanning the entire week and it was received very well in our small town community.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

We had a local television channel come and film us talking about Brain Awareness Week and demonstrate some of the hands-on experiments kids and adults would be able to participate in.

Which of These Publicity Methods Was The Most Successful?

Our flyers and newspaper article were the most successful. We have a small town and many people read the local paper or walk around town and could see the flyers.

Resources

Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Stickers
  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Q&A: Answering Your Questions About Brain Research
  • Puzzles: BAW Favorites

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos
  • BAW Web site banner

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Our local community was very enthusiastic about our event. We received numerous comments about going into schools and doing more outreach. Our Neuroscience Program is relatively small, but organizing BAW brought our graduate students and some undergraduates together to work on collaboration of ideas and teamwork to make each station of hands-on experiments successful.

Please share any suggestions or lessons learned that may help others plan future events:

Although it is only one week, planning and getting started as early in the year as possible will make the events that week more successful!

Did/do you like our Facebook page?

Yes

Event Photos

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Contact Information

BAW Website:

http://www.uwyo.edu/neuroscience/activities/brain%20awareness%20campaign.html

Contact Name:

Karagh Murphy

Contact Phone:

215-804-6327

Contact Email:

kmurph17@uwyo.edu

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