UTHealth Neuroscience Research Center

Organized by:
UTHealth Neuroscience Research Center

Participating Organizations:

The McGovern Health Museum, Houston, TX The Society for Neuroscience The Dana Foundation

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Conference/Forum
  • Exhibit
  • Lab Tour
  • Lecture/ Briefing
  • Open House
  • Symposium

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)
  • Patients & Caregivers
  • Professionals
  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The UTHealth Neuroscience Research Center hosted their 22nd Annual Free Public Forum – Autism Spectrum Disorder(s) in the Age of DSM-5 – on March 25, 2017. Moderator was Pauline A. Filipek, M.D. and the panelists included Katherine A. Loveland, Ph.D., Deborah A. Pearson, Ph.D. and Anne B. Sereno, Ph.D. In addition, the NRC partnered with The Health Museum on March 16, 2017 to introduce neuroscience to the elementary school students of Houston. Over 1400 people attended the event where 75 volunteers demonstrated “brain awareness” activities.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Mailings
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media
  • Other

Other Publicity Methods:

The NRC "Brain Night for Kids" flier is distributed to local schools and libraries. The Health Museum promotes the event in-house for weeks prior to the event. The Public Forum is promoted through email, social media, fliers and posters, and medical center advertising.

Which of These Publicity Methods Was The Most Successful?

Fliers to the schools and libraries is a great incentive. We now as the schools to post the BAW event on their school website. The event is held on a "free" evening at the Museum-a great motivator for parents to bring the students to the event. Many in our public forum audience come to the event annually and appreciate that we collect their contact information and send emails to promote the event.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About Brain Research
  • It’s Mindboggling!
  • More Mindbogglers!
  • Staying Sharp Bookmark
  • BAW Pencils and Erasers
  • The Mindboggling Workbook
  • Staying Sharp: Successful Aging and the Brain

What downloadable materials from the Foundation did you use for your events?

  • Puzzles: Grades K-2
  • Puzzles: Grades 3-5
  • Brain Briefs Fact Sheets

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

The greatest benefit is the continued support the NRC receives from the Houston community.

Please share any suggestions or lessons learned that may help others plan future events:

Social Media is the way to get your message to the community.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Donna Wood

Contact Phone:


Contact Email:


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