Wake Technical Community College

Organized by:
Wake Technical Community College

Participating Organizations:

Mike Yarborough, President & COO of Welwynn Outpatient Center (an addiction treatment center) was the speaker for our college event.

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Lecture/ Briefing

Target Audiences:

  • University students

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

For our event we had a coordinator for a local addiction treatment center come and discuss the impact of drugs on the brain. He brought some fascinating brain scans that helped students see the damage created by various types of drugs. He also briefed students regarding both the long and short term impact of various types of drugs (both illicit and licit). To stress the need for intervention he engaged students in a discussion regarding the cognitive impact of drug use as seen among their peers.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Other

Other Publicity Methods:

Campus announcements via instructors

Which of These Publicity Methods Was The Most Successful?

Instructor announcements and flyers helped the students get excited about hearing from a community expert.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • Q&A: Answering Your Questions About The Brain
  • Staying Sharp Bookmark
  • Brain-shaped Erasers

What other downloadable materials would you like the Foundation to provide?

  • New Fact Sheets
  • New Lesson Plans
  • Activities/Experiments

Which BAW graphic materials did you use in publicizing your events?

  • BAW Flyer
  • BAW Logos
  • BAW Poster

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Several students took cards with the number for our school wellness counselor and asked if she could talk to them. We take that as a sign that they may seek help for friends/themselves.

Please share any suggestions or lessons learned that may help others plan future events:

Students like drugs and love images. Brain scans bring home ideas that are otherwise abstract.

Did/do you like our Facebook page?


Contact Information

BAW Website:


Contact Name:

Claire McElvaney

Contact Phone:


Contact Email:


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