Washington University in St. Louis

Organized by:
Washington University in St. Louis

Participating Organizations:

Washington University in St. Louis Saint Louis Science Center Society for Neuroscience

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit
  • Lecture/ Briefing
  • Other
  • Other: Large public outreach event with demonstrations and lectures

Target Audiences:

  • General Public

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

The Amazing Brain Carnival, organized by the Saint Louis Neuroscience Outreach Consortium at Washington University in St. Louis in conjunction with the Saint Louis Science Center seeks to educate the public of all ages about the brain and brain science and give the public opportunities to meet and interact with brain scientists. We do this by hosting a carnival type event where graduate students and faculty use interactive demonstrations to teach the public about their research and how it relates to the brain. This year, we had ten demonstration tables covering behavioral neuroscience, traumatic brain injury, motor and sensory system function, neurodegeneration as well as human brain specimens. We had a series of interactive mini-lectures throughout the day covering sensory illusions, sensory systems in non-human organisms, citizen-scientist opportunities, childhood depression awareness and research, and traumatic brain injury. Finally, we had an exhibition hall where outside groups including local mental health resources, neurorehabilitation research groups, and others provided information and resources to the public. This event is widely known in the Saint Louis community and is greatly anticipated each year. We had a record-breaking attendance count at the Science Center during the carnival and feel that our event was greatly successful. We look forward to continuing and growing our outreach and education efforts in the Saint Louis community.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Emails
  • Posters/Flyers
  • Press Release/Media Advisory
  • Website
  • Social Media

Other Publicity Methods:

Short segment on local TV morning news program.

Which of These Publicity Methods Was The Most Successful?

TV Segment was able to reach new groups that we have previously not reached. This brought in new interest to our program.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • More Mindbogglers!
  • BAW Pencils and Erasers

What other downloadable materials would you like the Foundation to provide?

  • Fact Sheets
  • New Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

BAW participation gave us invaluable resources to use for our event and helped publicize the event. Immediate outcomes included a record attendance at our event, improved knowledge of how the brain works, the opportunity to meet brain scientists, and improved knowledge of community resources.

Please share any suggestions or lessons learned that may help others plan future events:

Publicize early! There’s no such thing as too much publicity or publicizing too early.

Did/do you like our Facebook page?


Contact Information

BAW Website:


Contact Name:

Dov Lerman-Sinkoff

Contact Phone:


Contact Email:


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