Wayne State University

Organized by:
Wayne State University

Participating Organizations:

Wayne State University University of Detroit-Mercy Detroit Medical Center

Event(s) Summary

Number of Events Organized During Brain Awareness Week:




Type of Events Held:

  • Exhibit

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Middle school students(6-8)

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

Brain Day in Detroit is an annual event is organized by students and faculty at Wayne State University, he University of Detroit-Mercy, the Detroit VA Medical Center, and the Detroit Medical Center. We partner with the Michigan Science Center located in Detroit. We placed 18 interactive activities throughout the science center, each presented by a research group in the Detroit neuroscience community, staffed by 154 volunteers. One volunteer group was made up entirely of students from Northville High School. Activities: Electric cockroaches (neurophysiology); Human brains (neuroanatomy); Miracle berries (sensation/uses berries that change sour to sweet); Exploring the sense of smell (sensation/interactive games); Sensory plasticity (Sensory adaptation using prism goggles); Electric Biology (psychophysiology); Cortex in Action (motor systems and coordination); Learning and Addiction (principles of learning); Arts and Crafts (games, puzzles, crafts); Lifespan Neuroscience (changes in perception and memory with age); Drug on the Brain (medication safety); Reflexes (measure reflexes); Human-human interface (physiology); the Brain-Heart connection (physiology); the Brain and Endurance (physiology); and Sensory Illusions (perception). Major funding for the event was provided through a 2014 Society for Neuroscience Chapter grant award to the Michigan Chapter. This money was used to purchase permanent supplies. The Science Center provides free admission to all volunteers and a support staff to help set up activity stations. Disposable supplies are donated to the individual activity groups from their home units.

Event Planning & Publicity

Publicity Methods Used:

  • Emails
  • Posters/Flyers
  • Social Media

Which of These Publicity Methods Was The Most Successful?

Social media - using the Michigan Science Center's large twitter following.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • BAW Stickers
  • BAW Pencils and Erasers

What downloadable materials from the Foundation did you use for your events?

  • Mindboggling Coloring Sheets

Which BAW graphic materials did you use in publicizing your events?

  • BAW Logos

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

First, the event helps to bring together a broad scientific community that volunteers for the event, and allows students to work alongside faculty. Second, the science center targets a broad audience across all age ranges; our activities target multiple ages, allowing us to reach a broad spectrum of individuals.

Please share any suggestions or lessons learned that may help others plan future events:

With the large number of groups or volunteers participating, we found it useful to decentralize planning and organization. Each group is responsible for planning, staffing, and supplying resources for their activity. There is one person who serves as a liaison to the science center and facilitates communication between group leaders.

Did/do you like our Facebook page?


Event Photos

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Contact Information

BAW Website:


Contact Name:

Tom Fischer

Contact Phone:


Contact Email:


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