Whitman College

Organized by:
Whitman College

Participating Organizations:

Walla Walla Chapter of American Association of University Women

Event(s) Summary

Number of Events Organized During Brain Awareness Week:

2 outreach events



Type of Events Held:

  • Other
  • Press Briefing
  • Symposium
  • TV Show

Target Audiences:

  • Elementary school students(1-5)
  • General Public
  • High School students(9-12)
  • Patients & Caregivers

Approximate Number of People Reached:


Details of Major Brain Awareness Week Events/Activities:

I held a workshop “The Most Amazing Three Pounds” as part of the Great Explorations program which targets middle school girls. In addition, I visited an elementary after school program, Science Camp, at Sharpstein Elementary School. In both, participants had a chance to study sheep and rat brains, work with human brain models, and worksheets. I gave take-away goodie bags that contained brain stickers, and a number of items generously provided by the Dana foundation (including bookmarks, pencils and erasers, puzzle books). The objective of both programs was to stimulate interest in science, and in neuroscience more specifically. Probably most impactful was the change for both age groups to be able to touch, and study, real brains. Enthusiasm during the sessions suggested that these goals were achieved. Students were also very excited by the goodie bags.

Event Planning & Publicity

Publicity Methods Used:

  • Advertisements
  • Calendar Listings (newspapers, radio, television)
  • Posters/Flyers
  • Website

Which of These Publicity Methods Was The Most Successful?

Flyers distributed to target audiences at school. I think this approach was most successful because students took them home and showed them to parents, who encouraged, and supported their participation.


Of the Dana Foundation publications/resources distributed at your event(s), if any, please indicate the three most popular. Please choose up to three. If "other," please indicate below:

  • It’s Mindboggling!
  • Staying Sharp Bookmark
  • BAW Pencils and Erasers

What other downloadable materials would you like the Foundation to provide?

  • Lesson Plans
  • Activities/Experiments
  • New Puzzles/Games
  • New Coloring Sheets

Feedback & Keys to Success

How do you feel BAW participation benefited your organization and the local community?

Benefits are multi-fold. 1) Target groups who are underexposed to science generally, and neuroscience more specifically, encounter it firsthand. 2) These activities directly benefit the URM population of our community. 3) They also strengthen ties between the college and community and extend our educational mission.

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Event Photos

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Contact Information

BAW Website:


Contact Name:

Ginger Withers

Contact Phone:


Contact Email:


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